How to sell on marketplaces
5 TIPS TO SELL ON MARKETPLACES
Are you already selling on the marketplaces or are you wondering if you want to go?
Here are 5 essential tips for success in marketplaces and better selling.
For starters, you don't necessarily need a website. Most successful sellers on marketplaces, moreover, do not have one. A site like Sellermania helps you sell on all the marketplaces at the same time, without having a website. Everything is centralized on the Sellermania platform, and you manage from one place.
Then, to perform on the marketplaces, you have to respect a number of good practices. One of them is to have the products in stock. Many sellers go drop shipping, but this long-term practice has a number of drawbacks. On the one hand, it is difficult to differentiate if all the vendors source in the same place, and on the other hand, the level of service is complicated to achieve if you do not master the logistics.
1. Customer service: the key to selling well on marketplaces
That is the key to success. Selling in marketplaces is demanding and marketplaces all have drastic performance criteria.This is the case with Amazon, but also with other marketplaces. The rate of acceptance, disputes, the speed of response to emails etc. are indicators that marketplaces follow. Beware of the person who exceeds the limits. Beyond the punishment, sellers with the best metrics are put forward and appear before others. These are the ones who win the buy boxes, i.e. the ones that buyers see first and therefore win the sales. Arm yourself to be on top of customer service.
2. The width of the offer ensures you an exhibition on the marketplaces
A common mistake for beginner sellers: to sell only products that do not sell, or to choose a subsection of catalog.It's a mistake! think offer width, and expose most of your catalog. Selling on marketplaces often means selling the long trolling of your products, and the more items you put on the more you sell. Don't hesitate to expose vote catalog.
3. The price: one of the looters of the sale on the marketplaces
Selling on marketplaces is by definition competitive. You need to have a pricing strategy, which is to constantly compare yourself to competitors and adjust your prices downwards or upwards to stay in the market, earn sales, and make margin. You don't have to sell your product for 12 euros if you could sell it for 14 euros! This is what Sellermania does all the time, thanks to a high-performance price adjustment software that constantly recalculates for you at what price you should be on each item.
4. Automating your marketplace management
To grow, you need to automate. Get a marketplace management software that saves you time on all time-consuming tasks, reduces errors, and optimizes your activity. Software like Sellermania, with a dedicated support team and experts to talk to in case of a problem on the marketplaces.
5. A dedicated logistics marketplace to better sell
You need available products, a correct inventory update, and quick delivery. Your customers, and marketplaces won't let you have poor service. Keep an eye on your logistics, your service providers and make sure you deliver quickly to the marketplaces. This also requires an efficient marketplaces management solution that updates your inventory in near real time, recovers orders regularly and quickly, and allows you to manage them flawlessly.
See here to learn more about how to sell on marketplaces.
To go further and get started, do not hesitate to contact the teams of Sellermania, we will be happy to accompany you.