{"id":101752,"date":"2026-08-24T15:04:23","date_gmt":"2026-08-24T13:04:23","guid":{"rendered":"https:\/\/www.sellermania.com\/blog\/uncategorized\/amazon-limite-vos-titres-a-75-caracteres-comment-garder-la-main-sur-vos-fiches\/"},"modified":"2026-08-24T15:17:15","modified_gmt":"2026-08-24T13:17:15","slug":"amazon-limite-vos-titres-a-75-caracteres-comment-garder-la-main-sur-vos-fiches","status":"publish","type":"post","link":"https:\/\/www.sellermania.com\/en\/blog\/news-of-marketplaces\/amazon-limite-vos-titres-a-75-caracteres-comment-garder-la-main-sur-vos-fiches\/","title":{"rendered":"Amazon&#8217;s 75-Character Title Limit: How to Stay in Control of Your Product Listings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"101752\" class=\"elementor elementor-101752 elementor-101718\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-853b60f e-flex e-con-boxed e-con e-parent\" data-id=\"853b60f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b460056 elementor-widget elementor-widget-spacer\" data-id=\"b460056\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9d0a0 elementor-widget elementor-widget-text-editor\" data-id=\"bc9d0a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On July 27, 2026, Amazon enforced a new rule on product titles. The limit is now 75 characters (spaces included), down from 200. Any non-compliant title is automatically rewritten by Amazon&#8217;s AI. With no notification if you don&#8217;t have Brand Registry.<\/span><\/p><p><span style=\"font-weight: 400;\">Result: your optimized titles, your keywords, your carefully crafted content rewritten without your input. Lower visibility, lower conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">This is a constraint to build into your product creation workflow from day one: follow the 75-character rule, save time, and stay in control of your titles instead of letting Amazon&#8217;s AI rewrite them on its own terms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eecbc33 elementor-widget elementor-widget-spacer\" data-id=\"eecbc33\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1eb4dc e-flex e-con-boxed e-con e-parent\" data-id=\"c1eb4dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-364048a elementor-widget elementor-widget-text-editor\" data-id=\"364048a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>What Amazon&#8217;s 75-Character Rule Actually Changes (And What Happens If You Do Nothing)<\/b><\/h2><p><span style=\"font-weight: 400;\">Amazon first applied this limit to electronics, computers, and mobile phones. The rollout to other categories is ongoing.<\/span><\/p><p><span style=\"font-weight: 400;\">Any title over 75 characters gets rewritten by Amazon&#8217;s AI. If you have Brand Registry, you have 14 days to review the proposed changes in &#8220;Review Listing Changes.&#8221; Without Brand Registry (which is the case for the vast majority of resellers and refurbishers), there&#8217;s no notification: Amazon updates your titles directly, without telling you.<\/span><\/p><p><span style=\"font-weight: 400;\">Amazon has also introduced a new field: <\/span><b>Item Highlights<\/b><span style=\"font-weight: 400;\">, capped at 125 characters. It appears below the title on your product page and in search results. It&#8217;s indexable. It&#8217;s designed to hold what no longer fits in the title: key specs, condition grade, use case, certification.<\/span><\/p><p><span style=\"font-weight: 400;\">The total indexable space stays close to 200 characters, but it&#8217;s now split across two separate fields with two different roles. Leave Item Highlights empty and you&#8217;re leaving visibility on the table.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae163f elementor-widget elementor-widget-spacer\" data-id=\"8ae163f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ec5cfe e-flex e-con-boxed e-con e-parent\" data-id=\"8ec5cfe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ca47c elementor-widget elementor-widget-text-editor\" data-id=\"d4ca47c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>3 Mistakes That Will Cost You<\/b><\/h2><ul><li style=\"list-style-type: none;\"><ul><li><b>Blindly cutting to 75 characters.<\/b><span style=\"font-weight: 400;\"> Truncating without thinking it through means risking the loss of your most-searched keyword, your brand name, or your product reference. Every category has its own priorities. A refurbished product title needs the condition grade. A tech listing needs the manufacturer reference. A generic truncation rule produces weak titles.<\/span><\/li><li><b>Ignoring Item Highlights.<\/b><span style=\"font-weight: 400;\"> Shortening your title without filling in Item Highlights means losing indexable space and visibility. Both fields need to be handled together, consistently, not one without the other.<\/span><\/li><li><b>Fixing it once and moving on.<\/b><span style=\"font-weight: 400;\"> Cleaning up existing titles is necessary. But if your product creation workflow doesn&#8217;t build the 75-character rule in from the start, the problem comes back with every new SKU added to your catalog.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a78de9 elementor-widget elementor-widget-spacer\" data-id=\"3a78de9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f35ca24 e-flex e-con-boxed e-con e-parent\" data-id=\"f35ca24\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a83343 elementor-widget elementor-widget-text-editor\" data-id=\"6a83343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>How to Create Compliant Listings From Day One (Without Spending Hours on It)<\/b><\/h2><p><span style=\"font-weight: 400;\">Staying in control of your product titles without burning time starts at listing creation.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/gestionnaire-flux.sellermania.com\/en\/wetransform-ai-for-marketplace-catalog-management\" rel=\"nofollow noopener\" target=\"_blank\">WeTransform<\/a><\/strong>, built into Sellermania, uses AI to complete your product information. <\/span><\/p><p><span style=\"font-weight: 400;\">You set one instruction that applies across your entire catalog: <\/span><\/p><p><span style=\"font-weight: 400;\">for example, &#8220;<em><strong>Write all my titles in under 75 characters<\/strong><\/em>.&#8221; <a href=\"https:\/\/gestionnaire-flux.sellermania.com\/en\/wetransform-ai-for-marketplace-catalog-management\" rel=\"nofollow noopener\" target=\"_blank\">WeTransform<\/a> applies it to all your products, including new ones added going forward.<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/gestionnaire-flux.sellermania.com\/en\/wetransform-ai-for-marketplace-catalog-management\" rel=\"nofollow noopener\" target=\"_blank\">WeTransform&#8217;s<\/a> AI doesn&#8217;t make things up. It works exclusively from the data already in your catalog: descriptions, references, attributes. What isn&#8217;t in your source data won&#8217;t end up in the title.<\/span><\/p><p><strong>In practice, three steps:<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li><b>Import your catalog.<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/gestionnaire-flux.sellermania.com\/en\/wetransform-ai-for-marketplace-catalog-management\" rel=\"nofollow noopener\" target=\"_blank\"><strong> WeTransform<\/strong> <\/a>takes your files as-is and maps your data: brand, model, reference, condition grade, capacity, description. No prep work before import. WeTransform matches your data to the fields Amazon expects, including new ones like Item Highlights.<\/span><\/li><li><b><a href=\"https:\/\/gestionnaire-flux.sellermania.com\/en\/wetransform-ai-for-marketplace-catalog-management\" rel=\"nofollow noopener\" target=\"_blank\">WeTransform<\/a> completes your listings.<\/b><span style=\"font-weight: 400;\"> From your data, it writes titles within the 75-character limit and fills in Item Highlights with complementary information. Both fields are generated together, consistently.<\/span><\/li><li><b>You review and publish.<\/b><span style=\"font-weight: 400;\"> The AI handles the volume. You check the edge cases and any products with incomplete data. A few manual adjustments across thousands of automatically processed SKUs. Your listings go out compliant: no title over the limit, no missing field.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-947ed4a elementor-widget elementor-widget-spacer\" data-id=\"947ed4a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc4e463 e-flex e-con-boxed e-con e-parent\" data-id=\"fc4e463\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2761273 elementor-widget elementor-widget-text-editor\" data-id=\"2761273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Does Your Current Tool Keep Up With Marketplace Rules?<\/b><\/h2><p><span style=\"font-weight: 400;\">This new Amazon rule raises a bigger question: does your current tool actually keep up with marketplace requirements?<\/span><\/p><p><span style=\"font-weight: 400;\">Sellermania manages over 100 million products every day. Marketplace rules change constantly, and this 75-character limit won&#8217;t be the last. Sellermania, with WeTransform built in, is designed to keep up on three fronts.<\/span><\/p><p><b>It knows marketplace requirements and adapts.<\/b><span style=\"font-weight: 400;\"> Mandatory fields, technical attributes per category (wattage, amperage, connector type such as 8-pin or USB-C, plug type such as Type E or F): all of this is part of the tool&#8217;s knowledge base, not a spreadsheet you maintain by hand.<\/span><\/p><p><b>It completes your listings from your catalog.<\/b><span style=\"font-weight: 400;\"> WeTransform pulls information from your catalog and pushes it into the right fields, in the right format, for the right marketplace. Title and Item Highlights generated together, consistently.<\/span><\/p><p><b>It lets you validate before going live.<\/b><span style=\"font-weight: 400;\"> The AI fills in the fields. You stay in control. Everything can be edited after generation, before publishing.<\/span><\/p><p><span style=\"font-weight: 400;\">Result: when Amazon changes a rule, you handle it in minutes, not weeks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd9f75 elementor-widget elementor-widget-spacer\" data-id=\"3dd9f75\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-624af3f e-con-full e-flex e-con e-parent\" data-id=\"624af3f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d08472d vert elementor-widget elementor-widget-text-editor\" data-id=\"7d08472d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<pre>Demonstration<\/pre>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4d96cb vert elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c4d96cb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create complete, compliant product listings with <b>WeTransform<\/b>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491f1d3d elementor-align-center elementor-widget__width-initial elementor-mobile-align-left elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"491f1d3d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9monstration 100% gratuite & sans engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563eb344 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"563eb344\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ask for a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amazon just changed the rules on product titles. <\/p>\n<p>Here&#8217;s what it means for your catalog and how to stay ahead.<\/p>\n","protected":false},"author":28,"featured_media":101738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1506],"tags":[],"class_list":["post-101752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-of-marketplaces","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts\/101752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/comments?post=101752"}],"version-history":[{"count":7,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts\/101752\/revisions"}],"predecessor-version":[{"id":101766,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts\/101752\/revisions\/101766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/media\/101738"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/media?parent=101752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/categories?post=101752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/tags?post=101752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}