{"id":65534,"date":"2019-07-11T13:20:39","date_gmt":"2019-07-11T11:20:39","guid":{"rendered":"https:\/\/www.sellermania.com\/blog\/uncategorized\/marketplace-innovation-launch-of-market-first-real-time-the-fastest-automated-pricing-on-the-market\/"},"modified":"2021-11-05T11:13:06","modified_gmt":"2021-11-05T10:13:06","slug":"marketplace-innovation-launch-of-market-first-real-time-the-fastest-automated-pricing-on-the-market","status":"publish","type":"post","link":"https:\/\/www.sellermania.com\/en\/blog\/marketplaces-info\/marketplace-innovation-launch-of-market-first-real-time-the-fastest-automated-pricing-on-the-market\/","title":{"rendered":"Marketplace innovation: launch of Market First Real Time, the fastest automated pricing on the market"},"content":{"rendered":"\n<p class=\"has-very-dark-gray-color has-text-color\">One month after launching exclusively the<a href=\"https:\/\/www.sellermania.com\/en\/innovation-sellermania-launches-the-1st-automatic-pricing-on-the-back-market\/\"> Back Market automated pricing<\/a> , we are proud to continue to develop Market First, our pricing technology, and to unveil &#8220;real-time pricing&#8221; for Amazon. <\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">Real-time pricing is a major technological innovation that allows sellers on marketplaces to<strong> adjust their prices intelligently and much faster than anyone else in the market<\/strong> .<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Price on marketplaces is a matter of relevance and speed<\/h2>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\"> The price is important but is not everything, it is still necessary to have a quality service. For this reason, Market First includes a large number of criteria other than price in its algorithm, and takes into account in particular: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>shipping country<\/li><li>delivery delay<\/li><li>quality (Quality score)<\/li><li>Logistics tool (FBA or not)<\/li><li>condition of items<\/li><li>pro or non-pro nature of sellers<\/li><li>ranking in product sales<\/li><li>name of competitors<\/li><li>etc.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"410\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2019\/11\/buy-box.png\" alt=\"\" class=\"wp-image-62740\"\/><\/figure>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">There is no point in lowering the prices if you have better service. Market First therefore makes it possible to have an intelligent strategy that<strong> lower the price when necessary<\/strong> but also<strong> goes back where it is possible to gain margin<\/strong> . <\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">However, success is never so simple, and as in all marketplaces,<strong> competition is fierce between sellers and places are expensive<\/strong> . <\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">Equally critical is the speed of price adjustment. Marketplaces have become so competitive that <strong>when you enter into a price battle, the fastest wins. And in this game, Real Time Pricing is very fast.<\/strong><\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">Concretely, this new algorithm constantly analyzes merchant competition and detects price changes from competitors instantly. The algorithm immediately applies the price correction, according to the criteria chosen by the merchant, regardless of the number of products scanned, the merchant&#8217;s profile or his strategy. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>A transformed algorithm that allows an ultra-fast price change<\/h2>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\"><a href=\"https:\/\/www.sellermania.com\/fr\/sellermania-remporte-le-prix-de-linnovation-technologique-a-la-paris-retail-week-2018\/\">Several times awarded<\/a> for our marketplace pricing solutions, we have transformed our algorithm by accelerating its speed. This now allows an<strong> intelligent repricing every 80 seconds<\/strong> . Previously, it could take a lot longer for sellers with a lot of SKUs. <\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">Market First identifies the more important products which will be \u201cpriced\u201d more quickly and conversely the less important products to be \u201cpriced\u201d less often.<\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\"><strong>This technology, available for the moment for Amazon, saves a considerable amount of time in the adjustment, and guarantees to constantly have an up-to-date price on the marketplace, and therefore a higher turnover.<\/strong> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> <br>Successful sales all year round: + 15 to + 80% turnover<\/h2>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">Our pilot tests carried out on the first merchants with Market First are very encouraging: <br>The number of sales takes off following the activation of Market First Real Time: from + 15% to + 43% for our test clients, with an 80% increase in sales for one of our historical clients!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1121\" height=\"774\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2019\/11\/graph1.jpg\" alt=\"\" class=\"wp-image-62730\" srcset=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2019\/11\/graph1.jpg 1121w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2019\/11\/graph1-768x530.jpg 768w\" sizes=\"(max-width: 1121px) 100vw, 1121px\" \/><\/figure>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">Ultimately,<strong> Market First Real Time is a technological innovation allowing marketplace sellers to achieve more turnover, by capturing the sales of their competitors<\/strong> .<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-pale-cyan-blue-background-color has-background\" href=\"https:\/\/www.sellermania.com\/en\/contact\/\">Learn more about Market First<\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One month after launching exclusively the Back Market automated pricing , we are proud to continue to develop Market First, our pricing technology, and to unveil &#8220;real-time pricing&#8221; for Amazon. Real-time pricing is a major technological innovation that allows sellers on marketplaces to adjust their prices intelligently and much faster than anyone else in the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":62720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1394],"tags":[],"class_list":["post-65534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces-info","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts\/65534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/comments?post=65534"}],"version-history":[{"count":0,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts\/65534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/media\/62720"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/media?parent=65534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/categories?post=65534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/tags?post=65534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}