{"id":65542,"date":"2020-06-11T13:20:46","date_gmt":"2020-06-11T11:20:46","guid":{"rendered":"https:\/\/www.sellermania.com\/blog\/uncategorized\/containment-150-growth-in-marketplaces\/"},"modified":"2021-05-19T18:33:36","modified_gmt":"2021-05-19T16:33:36","slug":"containment-150-growth-in-marketplaces","status":"publish","type":"post","link":"https:\/\/www.sellermania.com\/en\/blog\/news-en\/containment-150-growth-in-marketplaces\/","title":{"rendered":"Covid lockdown: + 150% growth in marketplaces"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"65542\" class=\"elementor elementor-65542 elementor-51048\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-865d843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"865d843\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d21c7ac\" data-id=\"d21c7ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62c3b46 elementor-widget elementor-widget-text-editor\" data-id=\"62c3b46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selling on marketplaces has never been as dynamic as during containment. Much has been said about a phenomenon of postponing physical sales to Marketplaces sales, but the scale of the phenomenon is unprecedented. Based on 450 sellers analyzed, 71% maintained a<a href=\"https:\/\/www.sellermania.com\/en\/sell-on-marketplaces\/\"><strong> activity of<\/strong><strong> sale via marketplaces<\/strong><\/a> during the period of confinement.<\/p>\n<p>It has also been shown that during the Covid period, competition indicators by product category exploded, in particular in product categories historically subject to strong competition and which were highly acclaimed by the French during this period (toy games, home and DIY, computers, etc.).<\/p>\n<p>Sales have literally skyrocketed, on virtually every marketplace &#8211;<strong><a href=\"https:\/\/www.sellermania.com\/en\/sell-on-marketplaces\/sell-better-on-amazon-marketplace\/\"> Amazon<\/a><\/strong> ,<strong><a href=\"https:\/\/www.sellermania.com\/en\/sell-on-marketplaces\/sell-on-fnac-martketplace\/\"> Fnac<\/a><\/strong> ,<strong><a href=\"https:\/\/www.sellermania.com\/en\/sell-on-marketplaces\/sell-on-cdiscount-marketplace\/\"> C-Discount<\/a><\/strong> ,<strong><a href=\"https:\/\/www.sellermania.com\/vendre-sur-les-marketplaces\/vendre-sur-rakuten-priceminister\/\"> Rakuten<\/a><\/strong> , etc. &#8211; and in a large number of product categories.<\/p>\n<p>The opportunity for us to measure the impact of our pricing systems in the creation of value and growth in an environment made even more competitive.<\/p>\n<h2>The positive impact of the health crisis on marketplaces sales<\/h2>\n<p>While growth is general on marketplaces, we find that<strong> professional sellers with our<a href=\"https:\/\/www.sellermania.com\/en\/blog\/marketplaces-info\/marketplace-innovation-launch-of-market-first-real-time-the-fastest-automated-pricing-on-the-market\/\"> Pricing Market First feature<\/a> greatly outperformed the performance<\/strong> sellers who do not have this functionality, with growth greater than<strong> 200%<\/strong> , compared to<strong> 40%<\/strong> for those who do not have this functionality.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f08afab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f08afab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b67a633\" data-id=\"b67a633\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4849814 elementor-widget elementor-widget-text-editor\" data-id=\"4849814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>All marketplaces affected by the increase in online sales during the lockdown<\/h2>\n<p><span style=\"color: #ffffff;\">We have seen that sales were progressing on all sites, the top three coming from Mano Mano, Fnac and Darty who saw their sales explode.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf0118 elementor-widget elementor-widget-counter\" data-id=\"ddf0118\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Mano Mano<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"517\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e5ee5 elementor-widget elementor-widget-counter\" data-id=\"a0e5ee5\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Fnac<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"248\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-c1f6010\" data-id=\"c1f6010\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-601c725 elementor-widget elementor-widget-counter\" data-id=\"601c725\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Darty<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"112\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e908b elementor-widget elementor-widget-counter\" data-id=\"d0e908b\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Cdiscount<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"83\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ac303 elementor-widget elementor-widget-counter\" data-id=\"a5ac303\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Amazon<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"67\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3675c53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3675c53\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a448f0 elementor-widget elementor-widget-text-editor\" data-id=\"4a448f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>COVID impact on Marketplaces sales slowed down by Amazon warehouse closures<\/h2>\n<p>We can clearly see on this graph the strong progression from<strong> March 15<\/strong> , first day of confinement. The observed fall<strong> April 15<\/strong> is due to<strong> the condemnation of Amazon and the announcement of the closure of its warehouses<\/strong> .<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a86b29 elementor-widget elementor-widget-image\" data-id=\"2a86b29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/MarketFirst-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"MarketFirst-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjMwNTAsInVybCI6Imh0dHBzOlwvXC93d3cuc2VsbGVybWFuaWEuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8wNlwvTWFya2V0Rmlyc3QtMy1lMTYyMDQ2NTY2NzM4NC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/MarketFirst-3-e1620465667384.png\" class=\"attachment-full size-full wp-image-63050\" alt=\"Marketplaces sales growth during containment\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd9e62 elementor-widget elementor-widget-text-editor\" data-id=\"dfd9e62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Note that Amazon closed its warehouses on April 15 and was on a trend of<strong> + 179%<\/strong> before the closing announcement. Overnight,<b> sales fell by around 40%<\/b> before stabilizing, and resuming when it reopens on May 18.<br \/>The<strong> Fnac<\/strong> also announced a closing period from April 9 to 20, for editorial categories, which weighed on sales, which were very strong.<\/p>\n<p>Sellers who ship their products themselves as opposed to those who use &#8220;<a href=\"https:\/\/www.sellermania.com\/dompter-les-marketplaces-vendor-vs-seller\/\"><strong> Fulfilled by Amazon<\/strong><\/a> \u00bbAre doing much better than the others, Amazon having closed its warehouses, and having announced that they stopped receiving goods from the start of containment.<\/p>\n<p>Like what on marketplaces as elsewhere, it is better to avoid putting all your eggs in one basket!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5935a31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5935a31\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75c369f\" data-id=\"75c369f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66cf783 elementor-widget elementor-widget-image\" data-id=\"66cf783\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sales-Marketplaces-Containment\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjMwMDAsInVybCI6Imh0dHBzOlwvXC93d3cuc2VsbGVybWFuaWEuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8wNlwvVmVudGVzLU1hcmtldHBsYWNlcy1jb25maW5lbWVudC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement.png\" class=\"attachment-full size-full wp-image-63000\" alt=\"Marketplaces sales growth during containment\" srcset=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement.png 1080w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-300x300.png 300w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-150x150.png 150w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e5c854\" data-id=\"8e5c854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e8f51e elementor-widget elementor-widget-text-editor\" data-id=\"5e8f51e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Q1 2020 growth<\/h2>\n<p>This strong performance compares to overall e-commerce growth of 7.7% in the first quarter compared to last year (Fevad Q1 2020). According to FEVAD, the marketplace panel grew by 5.5% in the first quarter vs. last year, knowing that this panel does not include the Amazon marketplace, which nevertheless represents half of the marketplace market.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff062b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff062b3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f0d17d\" data-id=\"2f0d17d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1e4373 elementor-widget elementor-widget-text-editor\" data-id=\"e1e4373\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Almost all sectors are growing on marketplaces<\/h2>\n<p>Media, high tech and office products in mind, but not only.<br \/>We read that the categories that had recorded the most sales were:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>cultural products,<\/li>\n<li>video games,<\/li>\n<li>office automation such as ink cartridges, laptops and printers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c0f8be\" data-id=\"2c0f8be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad08efd elementor-widget elementor-widget-text-editor\" data-id=\"ad08efd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We found that many other sectors were also impacted:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>household appliances,<\/li>\n<li>decoration,<\/li>\n<li>gastronomy,<\/li>\n<li>games and toys,<\/li>\n<li>musical instruments.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Conversely, the<strong> high tech<\/strong> suffered, as did the<strong> fashion<\/strong> and the<strong> shoe<\/strong> .<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b943fb2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b943fb2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58bf2ac elementor-widget elementor-widget-text-editor\" data-id=\"58bf2ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Sellers with Market First feature 4x more growth than others<\/h2>\n<p>Almost systematically, sellers equipped with<strong><a href=\"https:\/\/www.sellermania.com\/en\/blog\/marketplaces-info\/marketplace-innovation-launch-of-market-first-real-time-the-fastest-automated-pricing-on-the-market\/\"> Market First<\/a><\/strong> , our<strong> dynamic pricing functionality<\/strong> , recorded a much better performance than those without this functionality.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2dcf6e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcf6e0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d59d12\" data-id=\"6d59d12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51a3990 elementor-widget elementor-widget-image\" data-id=\"51a3990\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sales-Marketplaces-containment-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjMwMTAsInVybCI6Imh0dHBzOlwvXC93d3cuc2VsbGVybWFuaWEuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8wNlwvVmVudGVzLU1hcmtldHBsYWNlcy1jb25maW5lbWVudC0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1.png\" class=\"attachment-large size-large wp-image-63010\" alt=\"Marketplaces sales growth during containment with and without Sellermania&apos;s Market First\" srcset=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1.png 1080w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1-300x300.png 300w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1-150x150.png 150w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f33e1f elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1f33e1f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request information on Market First<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44d5080\" data-id=\"44d5080\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-586b7dd elementor-widget elementor-widget-text-editor\" data-id=\"586b7dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>It is on Fnac, Darty and Amazon that the impact is the most striking<\/h3>\n<p>Several reasons are identified&nbsp; :<\/p>\n<ol>\n<li><strong>The technology we use<\/strong> for these three marketplaces is the most successful and latest generation. Our pricing, especially on Amazon, is the fastest on the market and allows you to position yourself in seconds, much faster than any other system, which undoubtedly has a major impact on performance.&nbsp;<\/li>\n<p><\/p>\n<li>Fnac and Darty seem to have benefited from a postponement of Amazon sales, following the closure of the American firm&#8217;s warehouses during a large part of the confinement.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-05165c0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"05165c0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9790f0 elementor-widget elementor-widget-text-editor\" data-id=\"d9790f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>A full-scale test for Market First, the fastest pricing on the market<\/h3>\n<p>This is not a surprise, but it is one of the first times that we have been able to objectively and scientifically measure the impact of pricing on sales. This period is like a real<strong> AB test<\/strong> , without being influenced by exogenous factors, promotions, sales, advertising investments. During the containment all the marketplaces, and all the sellers were in the same boat.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4fc1b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4fc1b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8bc863\" data-id=\"b8bc863\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91eb9a6 elementor-widget elementor-widget-progress\" data-id=\"91eb9a6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-91eb9a6\">\n\t\t\t\tAmazon marketplace sales growth\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-91eb9a6\" class=\"elementor-progress-wrapper progress-success\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\" aria-valuetext=\"90% (with Market First)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\">with Market First<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e67f3 elementor-widget elementor-widget-progress\" data-id=\"e1e67f3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper progress-danger\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"38\" aria-valuetext=\"38% (without Market First)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"38\">\n\t\t\t\t<span class=\"elementor-progress-text\">without Market First<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">38%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e5cf3 elementor-widget elementor-widget-text-editor\" data-id=\"18e5cf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong style=\"font-family: Muli; font-size: 18px;\">At the same time, average prices have increased by 15%<\/strong><\/h3>\n<p>With competition scarcer during containment, prices increased by around 15%. This is the whole point of a tool like Market First, which not only makes it possible to lower prices under competition when it is relevant, but also to raise prices when there is less competition, preserving this made the sellers margin, and while winning the buy box.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f065491 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f065491\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request information on Market First<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e46d415\" data-id=\"e46d415\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50b7661 elementor-widget elementor-widget-text-editor\" data-id=\"50b7661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-family: Muli; font-size: 18px; font-weight: 600;\">Sellermania&#8217;s Market First function reinforces the positive impact on Marketplaces sales<\/span><br \/><\/h3>\n<p>The performance is impressive, <strong>Fnac sellers with pricing make more than 300%<\/strong> growth while those without the functionality hardly progress. <strong>On Amazon, it&#8217;s 90% growth, compared to 38%<\/strong> for those without pricing, and on Cdiscount, <strong>132% growth versus 32%<\/strong> for those who do not have this feature.&nbsp;<\/p>\n<p><strong>Dynamic pricing<\/strong> turned out to be a determining criterion for success during confinement, when Chinese competition was less present, and where new places were to be taken.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5705aa8 elementor-widget elementor-widget-text-editor\" data-id=\"5705aa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af38162 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af38162\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551b1c5 elementor-widget elementor-widget-text-editor\" data-id=\"551b1c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Methodology of the study on the impact of the COVID-19 crisis on marketplaces sales with and without dynamic pricing.<\/strong><\/h3>\n<p>The analysis was made by comparing sales for the month of April, at the height of the confinement, with those made in February, pre-confinement, and excluding sellers who put their accounts on vacation. We also exclude from the calculation a handful of sellers whose performance is so high with pricing that they skew the calculation upwards, not sufficiently representing an overall performance.<\/p>\n<h3>A trend of accelerating sales growth<\/h3>\n<p>Since the end of containment, sales have stabilized around 35% above pre-covid revenue, which suggests that covid has taken a new step forward. The covid seems to permanently position marketplaces in the e-commerce landscape, it should be noted that a certain number of retailers who distribute their products via vendorcentral have been severely impacted by the decision to close Amazon warehouses and seem to want to limit their dependence. by switching to the Marketplaces model which offers more freedom and flexibility.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa88795 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa88795\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-190e4df\" data-id=\"190e4df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-879486e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"879486e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-322f778\" data-id=\"322f778\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b4ca73 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7b4ca73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/en\/blog\/marketplaces-info\/marketplace-innovation-launch-of-market-first-real-time-the-fastest-automated-pricing-on-the-market\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-euro-sign\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover Market First<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29002b3\" data-id=\"29002b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88db062 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"88db062\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request information on Market First<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27939a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f27939a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82785de elementor-widget elementor-widget-wp-widget-ewd_ufaq_display_faq_categories\" data-id=\"82785de\" data-element_type=\"widget\" data-widget_type=\"wp-widget-ewd_ufaq_display_faq_categories.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Questions sur l'impact de la crise sanitaire COVI-19 sur les Ventes Marketplaces<\/h5><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-distinct ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='covid' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='modified' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/en\/wp-json\/wp\/v2\/posts\/65542' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t\n\t<\/div>\n\n\t\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92064a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92064a8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selling on marketplaces has never been as dynamic as during containment. Much has been said about a phenomenon of postponing physical sales to Marketplaces sales, but the scale of the phenomenon is unprecedented. Based on 450 sellers analyzed, 71% maintained a activity of sale via marketplaces during the period of confinement. It has also been [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":63080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1392],"tags":[1404,1406,1408],"class_list":["post-65542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-covid-19-en","tag-marketplaces-sales","tag-sales-growth","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts\/65542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/comments?post=65542"}],"version-history":[{"count":0,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/posts\/65542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/media\/63080"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/media?parent=65542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/categories?post=65542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/tags?post=65542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}