{"id":64622,"date":"2021-03-10T18:31:40","date_gmt":"2021-03-10T17:31:40","guid":{"rendered":"https:\/\/www.sellermania.com\/blog\/faq-marketplace\/%e2%9d%93-what-share-of-sales-represent-marketplace-sales-compared-to-retail-sales\/"},"modified":"2025-04-22T18:59:40","modified_gmt":"2025-04-22T16:59:40","slug":"what-share-of-sales-represent-marketplace-sales-compared-to-retail-sales","status":"publish","type":"ufaq","link":"https:\/\/www.sellermania.com\/en\/blog\/faq-marketplace\/what-share-of-sales-represent-marketplace-sales-compared-to-retail-sales\/","title":{"rendered":"What share of sales represent Marketplace sales compared to retail sales&nbsp; ?"},"content":{"rendered":"<style>.ewd-ufaq-post-margin-symbol { background-color: #50b4e2 !important; }.ewd-ufaq-post-margin-symbol { color: #ffffff !important; }.ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span { font-size: 8 !important; }.ewd-ufaq-faq-header-title a { font-family: Muli !important; }div.ewd-ufaq-faq-title h3 { font-family: Muli !important; }div.ewd-ufaq-faq-post p { font-family: Muli !important; }div.ewd-ufaq-faq-category-title h2 { font-family: Muli !important; }div.ewd-ufaq-faq-categories, div.ewd-ufaq-faq-tags { font-family: Muli !important; }<\/style><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-infinite_scroll ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='modified' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/en\/wp-json\/wp\/v2\/ufaq\/64622' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-contemporary ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-64622-o0xX26ozTl' data-post_id='64622'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >B<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h3>\n\t\t\t\tWhat share of sales represent Marketplace sales compared to retail sales&nbsp; ?\t\t\t<\/h3>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t\n<p><strong>Sales via Marketplace<\/strong> can represent a huge and rapidly growing portion of a website&#8217;s total sales. <\/p>\n\n<p>According to FEVAD, marketplace sales represent<strong> 34% of the overall sales of sites that have it.<\/strong><\/p>\n\n<p>On Amazon, Marketplace sales in France would represent<strong> 70% of sales<\/strong> overall, a figure higher than the site average, which is around 60%. Some countries have been opened exclusively in &#8220;marketplace&#8221; mode, such as India, where 100% of Amazon sales are made by marketplace sellers. <\/p>\n\n<p>On the seller side, the share that marketplaces represent in their activity can be very variable. Some companies sell exclusively on marketplaces and therefore achieve 100% of their turnover there (this is the case of Momox for example, a German company with more than \u20ac 100M in turnover on marketplaces). <strong>For others who have a website, it is not uncommon for marketplaces to represent 10 to 30% of their business volume. <\/strong><\/p>\n\n<p>This is certainly not a rule, as it will depend on the investment and strategy of each seller. <\/p>\n\n<p><\/p>\n\n<p><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\" data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;64622&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Comment avez-vous trouv\u00e9 ?&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;What share of sales represent Marketplace sales compared to retail sales\\u0026nbsp; ?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px\">\n            <span class=\"kksr-muted\">Comment avez-vous trouv\u00e9 ?<\/span>\n    <\/div>\n    <\/div>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B What share of sales represent Marketplace sales compared to retail sales&nbsp; ? Sales via Marketplace can represent a huge and rapidly growing portion of a website&#8217;s total sales. According to FEVAD, marketplace sales represent 34% of the overall sales of sites that have it. On Amazon, Marketplace sales in France would represent 70% of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[1302,1312,1298],"ufaq-tag":[],"class_list":["post-64622","ufaq","type-ufaq","status-publish","hentry","ufaq-category-sell-on-amazon-en","ufaq-category-sell-on-fnac-marketplace","ufaq-category-sell-on-marketplaces","entry"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/ufaq\/64622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/comments?post=64622"}],"version-history":[{"count":1,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/ufaq\/64622\/revisions"}],"predecessor-version":[{"id":94698,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/ufaq\/64622\/revisions\/94698"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/media?parent=64622"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/ufaq-category?post=64622"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/en\/wp-json\/wp\/v2\/ufaq-tag?post=64622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}