{"id":40800,"date":"2018-04-30T21:40:45","date_gmt":"2018-04-30T19:40:45","guid":{"rendered":"https:\/\/www.sellermania.com\/?page_id=40800"},"modified":"2025-03-13T15:22:40","modified_gmt":"2025-03-13T14:22:40","slug":"5-conseils-pour-vendre-sur-les-marketplaces","status":"publish","type":"page","link":"https:\/\/www.sellermania.com\/fr\/5-conseils-pour-vendre-sur-les-marketplaces\/","title":{"rendered":"5 conseils pour vendre sur les marketplaces"},"content":{"rendered":"\t\t
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Comment vendre sur les marketplaces<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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5 CONSEILS POUR VENDRE SUR LES MARKETPLACES<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vendre sur les marketplaces, celles-ci et beaucoup d'autres !<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous vendez d\u00e9j\u00e0 sur les marketplaces ou bien vous vous posez la questions de vous y lancer ?\u00a0<\/strong><\/p>

Voici 5 conseils essentiels pour r\u00e9ussir sur les places de march\u00e9 et mieux vendre.<\/strong><\/p>

Pour commencer, vous n’avez pas n\u00e9cessairement besoin d’un site internet. La plupart des vendeurs qui r\u00e9ussissent sur les marketplaces, n’en ont d’ailleurs pas.\u00a0<\/p>

Ensuite, pour performer sur les marketplaces, il faut respecter un certain\u00a0nombre de bonnes pratiques. \u00a0L’une d’entre elles est d’avoir les produits en stock<\/strong>. De\u00a0nombreux\u00a0vendeurs se lancent en faisant du drop shipping<\/strong>, mais cette pratique, \u00e0 long terme, pr\u00e9sente un certain nombre d’inconv\u00e9nients. D’une part, il est difficile de se diff\u00e9rencier si tout les vendeurs se\u00a0sourcent au m\u00eame endroit, et d’autre part, le niveau de service est compliqu\u00e9 \u00e0 atteindre si vous ne ma\u00eetrisez pas la logistique.<\/p>

Les outils<\/strong> : munissez-vous d’un logiciel d’int\u00e9gration produits marketplaces comme Sellermania, qui vous aide \u00e0 vendre sur toutes les marketplaces en m\u00eame temps<\/strong>. Tout est centralis\u00e9 sur la plateforme de Sellermania, et vous g\u00e9rez depuis un seul endroit votre r\u00e9f\u00e9rencement. Le logiciel est fait pour remplir les conditions des marketplaces et vous aider \u00e0 ne pas vous noyer et \u00eatre efficace.\u00a0\u00a0<\/p>

1. Le service client : la cl\u00e9 pour bien vendre sur les marketplaces<\/strong><\/h2>

C’est la cl\u00e9 de la r\u00e9ussite. La vente sur les places de march\u00e9 est exigeante et les marketplaces ont toutes des crit\u00e8res drastiques de performance.\u00a0C’est le cas d’Amazon<\/a>, mais \u00e9galement des autres marketplaces. Le taux d’acceptation, de litiges, la rapidit\u00e9 de r\u00e9ponse aux mails etc, sont des indicateurs que les marketplaces suivent. Gare \u00e0 celui ou celle qui d\u00e9passe les limites fix\u00e9es. Au del\u00e0 de la punition, les vendeurs avec les meilleurs metrics sont mis en avant (meilleur positionnement produit) et apparaissent avant les autres. Ce sont ceux qui remportent les bo\u00eetes d’achat<\/a> (buy box), c’est \u00e0 dire ceux que les acheteurs voient en premier et donc qui remportent les ventes. Armez-vous pour \u00eatre au top sur le service client.<\/p>

\"Logiciel<\/p>

2. La largeur d’offre vous assure une exposition sur les marketplaces<\/strong><\/h2>

Une erreur commune des vendeurs d\u00e9butants : mettre en vente uniquement les produits qui ne se vendent pas, ou bien choisir une sous-section de catalogue. C’est une erreur ! Pensez largeur d’offre, pensez r\u00e9f\u00e9rencement et exposez la plus grosse partie de votre catalogue. Vendre sur les marketplaces revient souvent \u00e0 vendre la longue tra\u00eene de vos produits, et plus vous mettez d’articles plus vous vendez. N’h\u00e9sitez pas \u00e0 exposer voter catalogue.<\/p>

3. Le prix : l’un des pilliers de la vente sur les marketplaces<\/strong><\/h2>

La vente sur les marketplaces est par d\u00e9finition concurrentielle. Vous devez avoir une strat\u00e9gie de prix, \u00e0 savoir vous comparer en permanence par rapport aux concurrents et ajuster vos prix \u00e0 la baisse ou \u00e0 la hausse pour rester dans le march\u00e9, gagner des ventes, et faire de la marge. Inutile de vendre votre produit \u00e0 12\u20ac si vous pourriez le vendre \u00e0 14\u20ac ! C’est ce que fait Sellermania en permanence,\u00a0gr\u00e2ce \u00e0 un logiciel de repricing pour Amazon<\/a>, Fnac<\/a>, Rakuten<\/a>, Darty<\/a>, BackMarket<\/a> et Cdiscount ultra performant qui recalcule sans cesse pour vous \u00e0 quel prix vous devriez vous positionner sur chaque article.<\/p>

4. L’automatisation de votre gestion marketplace<\/strong><\/h2>

Pour grandir, il vous faut automatiser. Munissez-vous d’un\u00a0logiciel de gestion de marketplaces<\/a> qui vous permet de gagner du temps sur toutes les t\u00e2ches chronophages, r\u00e9duit les erreurs, et optimise votre activit\u00e9. Un logiciel comme Sellermania, qui vous permet de r\u00e9f\u00e9rencer des produits sur les marketplaces, avec une \u00e9quipe support d\u00e9di\u00e9e et des experts \u00e0 qui parler en cas de besoin.<\/p>

5. Une logistique marketplace d\u00e9di\u00e9e pour mieux vendre<\/strong><\/h2>

Il vous faut des produits disponibles, une mise \u00e0 jour des stocks correcte, et une livraison rapide. Vos clients, et les marketplaces ne vous laisseront pas avoir un service m\u00e9diocre. Surveillez votre logistique, vos prestataires et assurez-vous que vous livrez rapidement sur les marketplaces. Ceci passe \u00e9galement par une solution\u00a0de gestion marketplaces efficace<\/a>\u00a0qui met \u00e0 jour vos stocks en quasi temps r\u00e9el, r\u00e9cup\u00e8re les commandes r\u00e9guli\u00e8rement et rapidement et vous permet de les g\u00e9rer sans d\u00e9faut.<\/p>

Voir ici pour en savoir plus sur\u00a0comment vendre sur les marketplaces<\/a>.<\/p>

Pour aller plus loin et vous lancer, n’h\u00e9sitez pas \u00e0 contacter les \u00e9quipes de Sellermania, nous serons ravis de vous accompagner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n 4.8\/5 - (79 votes) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Comment vendre sur les marketplaces 5 CONSEILS POUR VENDRE SUR LES MARKETPLACES Vendre sur les marketplaces, celles-ci et beaucoup d’autres ! Vous vendez d\u00e9j\u00e0 sur les marketplaces ou bien vous vous posez la questions de vous y lancer ?\u00a0 Voici 5 conseils essentiels pour r\u00e9ussir sur les places de march\u00e9 et mieux vendre. Pour commencer, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-40800","page","type-page","status-publish","hentry","entry"],"rankMath":{"parentDomain":"www.sellermania.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias sociaux.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"5-conseils-pour-vendre-sur-les-marketplaces","permalinkFormat":"https:\/\/www.sellermania.com\/fr\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/www.sellermania.com\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":true,"primaryTaxonomy":false,"serpData":{"title":"5 conseils de pros pour mieux vendre sur les Marketplaces","description":"D\u00e9couvrez les 5 facteurs clefs de succ\u00e8s sur les Marketplaces et leur int\u00e9gration dans la solution logiciel de Sellermania. 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