{"id":100582,"date":"2026-04-30T15:30:47","date_gmt":"2026-04-30T13:30:47","guid":{"rendered":"https:\/\/www.sellermania.com\/?p=100582"},"modified":"2026-05-04T14:45:12","modified_gmt":"2026-05-04T12:45:12","slug":"barometre-fevad-sites-marchands-plus-consultes-france","status":"publish","type":"post","link":"https:\/\/www.sellermania.com\/fr\/blog\/marketplaces\/barometre-fevad-sites-marchands-plus-consultes-france\/","title":{"rendered":"Barom\u00e8tre FEVAD : les sites marchands les plus consult\u00e9s en France"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"100582\" class=\"elementor elementor-100582\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c95f23 e-flex e-con-boxed e-con e-parent\" data-id=\"3c95f23\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44a15ea elementor-widget elementor-widget-spacer\" data-id=\"44a15ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f6bee elementor-widget elementor-widget-spacer\" data-id=\"61f6bee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da2ffc elementor-widget elementor-widget-text-editor\" data-id=\"1da2ffc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d57d98 elementor-widget elementor-widget-text-editor\" data-id=\"50d57d98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p id=\"ember799\" class=\"ember-view reader-text-block__paragraph\"><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; text-align: start;\">80 % des Fran\u00e7ais consultent chaque mois au moins un site du Top 20 e-commerce. C&rsquo;est ce que r\u00e9v\u00e8le le dernier barom\u00e8tre<\/span><span class=\"white-space-pre\" style=\"box-sizing: inherit; border-color: rgba(0, 0, 0, 0.9); border-image: none 100% \/ 1 \/ 0 stretch; font-size: 16px; background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; outline: rgba(0, 0, 0, 0.9) none 0px; font-family: -apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; color: rgba(0, 0, 0, 0.9); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; text-align: start; white-space: pre !important;\"> <\/span><a class=\"BcCwxaHikpyepwRwtVGKNyXGurXnwmOyGVc \" target=\"_self\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/fevad\/\" data-test-app-aware-link=\"\" style=\"box-sizing: inherit; font-size: 16px; background: none 0% 0% \/ auto repeat scroll padding-box border-box rgb(255, 255, 255); text-decoration: rgb(10, 102, 194); font-weight: 600; border-color: rgb(10, 102, 194); border-image: none 100% \/ 1 \/ 0 stretch; color: rgb(10, 102, 194); font-family: -apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; touch-action: manipulation; overflow-wrap: break-word; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; text-align: start;\" rel=\"nofollow noopener\"><span style=\"box-sizing: inherit; border-color: rgb(10, 102, 194); border-image: none 100% \/ 1 \/ 0 stretch; font-size: 16px; background: none 0% 0% \/ auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgb(10, 102, 194) none 0px; font-weight: 600; font-family: -apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif;\">FEVAD<\/span><\/a><span class=\"white-space-pre\" style=\"box-sizing: inherit; border-color: rgba(0, 0, 0, 0.9); border-image: none 100% \/ 1 \/ 0 stretch; font-size: 16px; background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; outline: rgba(0, 0, 0, 0.9) none 0px; font-family: -apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; color: rgba(0, 0, 0, 0.9); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; text-align: start; white-space: pre !important;\"> <\/span><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, &quot;system-ui&quot;, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; text-align: start;\">au 4\u00e8me trimestre 2025.<\/span><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77db4dc e-flex e-con-boxed e-con e-parent\" data-id=\"77db4dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16c3d7f elementor-widget elementor-widget-spacer\" data-id=\"16c3d7f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcc4bfb e-flex e-con-boxed e-con e-parent\" data-id=\"dcc4bfb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d18e7e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"7d18e7e\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tLes points cl\u00e9s de cet article\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7d18e7e\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7d18e7e\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7d18e7e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff37f2a elementor-widget elementor-widget-spacer\" data-id=\"ff37f2a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85eedef elementor-widget elementor-widget-text-editor\" data-id=\"85eedef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"ember541\" class=\"ember-view reader-text-block__heading-2\">80 % des Fran\u00e7ais sur les marketplaces. Et vos produits, sont-ils visibles par les acheteurs ?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2383bc4 elementor-widget elementor-widget-text-editor\" data-id=\"2383bc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember542\" class=\"ember-view reader-text-block__paragraph\">Le chiffre est vertigineux : <strong>51,9 millions d&rsquo;internautes fran\u00e7ais<\/strong>, soit 80,7 % de la population, consultent chaque mois au moins un site du Top 20 e-commerce. C&rsquo;est le dernier barom\u00e8tre FEVAD\/M\u00e9diam\u00e9trie qui le confirme pour le 4e trimestre 2025.<\/p><p id=\"ember543\" class=\"ember-view reader-text-block__paragraph\">Autrement dit, 8 Fran\u00e7ais sur 10 passent r\u00e9guli\u00e8rement par ces plateformes. Pas pour fl\u00e2ner, pour acheter.<\/p><p id=\"ember544\" class=\"ember-view reader-text-block__paragraph\">Pour les vendeurs professionnels, c&rsquo;est une \u00e9vidence terrain qui se confirme trimestre apr\u00e8s trimestre : <strong>l&rsquo;audience est l\u00e0, massive, captive.<\/strong> La vraie question, c&rsquo;est : est-ce que vos produits sont visibles au bon moment, sur la bonne plateforme, avec le bon prix ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb33b4 elementor-widget elementor-widget-spacer\" data-id=\"6cb33b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0936e elementor-widget elementor-widget-text-editor\" data-id=\"2f0936e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"ember545\" class=\"ember-view reader-text-block__heading-2\">Ce que le classement r\u00e9v\u00e8le vraiment<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d914f7a elementor-widget elementor-widget-text-editor\" data-id=\"d914f7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember546\" class=\"ember-view reader-text-block__heading-3\">1\ufe0f\u20e3 Amazon : toujours seul en t\u00eate, et \u00e7a creuse<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36be0d5 elementor-widget elementor-widget-text-editor\" data-id=\"36be0d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember547\" class=\"ember-view reader-text-block__paragraph\"><strong>42 millions de visiteurs uniques mensuels.<\/strong> Amazon consolide une avance qu&rsquo;aucun acteur ne semble en mesure de combler \u00e0 court terme. La plateforme reste le point de passage oblig\u00e9 pour la grande majorit\u00e9 des acheteurs et en particulier pour la <strong>high-tech<\/strong>, <strong>l&rsquo;\u00e9lectrom\u00e9nager<\/strong> et les <strong>produits reconditionn\u00e9s<\/strong>.<\/p><p id=\"ember548\" class=\"ember-view reader-text-block__paragraph\">Pour les vendeurs, c&rsquo;est une r\u00e9alit\u00e9 \u00e0 deux visages :<\/p><ul><li>Amazon est incontournable, mais la concurrence y est implacable.<\/li><li>La Buy Box ne se gagne pas par hasard. Elle se gagne avec un <a href=\"https:\/\/www.sellermania.com\/fr\/integrateur-de-flux-marketplaces\/logiciel-de-repricing-marketplace\/\">repricing<\/a> dynamique, un catalogue propre, et une synchronisation stock sans faille.<\/li><li>Un produit en rupture non signal\u00e9 en temps r\u00e9el, c&rsquo;est une p\u00e9nalit\u00e9 de performance qui co\u00fbte cher sur la dur\u00e9e.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86177da elementor-widget elementor-widget-spacer\" data-id=\"86177da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afc0658 e-flex e-con-boxed e-con e-parent\" data-id=\"afc0658\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cef21c elementor-widget elementor-widget-text-editor\" data-id=\"7cef21c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember550\" class=\"ember-view reader-text-block__heading-3\">2\ufe0f\u20e3 Fnac : la remont\u00e9e en force<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1770418 elementor-widget elementor-widget-text-editor\" data-id=\"1770418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember551\" class=\"ember-view reader-text-block__paragraph\">La Fnac s&rsquo;offre l&rsquo;une des <strong>progressions les plus marquantes du trimestre<\/strong>, gagnant plusieurs positions pour atteindre la 7e place avec <strong>19,5 millions de visiteurs uniques mensuels<\/strong>. Boulanger progresse \u00e9galement de fa\u00e7on notable.<\/p><p id=\"ember552\" class=\"ember-view reader-text-block__paragraph\">Ce rebond des enseignes sp\u00e9cialis\u00e9es en \u00e9lectronique n&rsquo;est pas un hasard. Le 4\u00e8me trimestre, c&rsquo;est la saison des achats plaisir : high-tech, \u00e9lectrom\u00e9nager, informatique.<\/p><p id=\"ember553\" class=\"ember-view reader-text-block__paragraph\">Pour les reconditionneurs, c&rsquo;est pr\u00e9cis\u00e9ment l\u00e0 que les opportunit\u00e9s explosent. Les acheteurs <strong>cherchent le meilleur rapport qualit\u00e9\/prix<\/strong>.<\/p><p id=\"ember554\" class=\"ember-view reader-text-block__paragraph\">Un smartphone reconditionn\u00e9, avec un bon grade et correctement pric\u00e9, sur Fnac et Boulanger au bon moment : c&rsquo;est une conversion facile.<\/p><p id=\"ember555\" class=\"ember-view reader-text-block__paragraph\">Encore faut-il que<strong> votre flux soit synchronis\u00e9, que vos grades soient adapt\u00e9s aux exigences de chaque plateforme, et que votre stock refl\u00e8te la r\u00e9alit\u00e9 en temps r\u00e9el.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d37faf elementor-widget elementor-widget-spacer\" data-id=\"8d37faf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043f2e1 elementor-widget elementor-widget-text-editor\" data-id=\"043f2e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember556\" class=\"ember-view reader-text-block__heading-3\">3\ufe0f\u20e3 Temu \u00e0 24 millions : le signal d&rsquo;alarme sur les prix<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6690c97 elementor-widget elementor-widget-text-editor\" data-id=\"6690c97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember557\" class=\"ember-view reader-text-block__paragraph\"><strong>+5 millions de visiteurs en un an.<\/strong> Temu s&rsquo;installe solidement en 3e position avec 24 millions de visiteurs mensuels. La plateforme n&rsquo;est plus en phase de d\u00e9couverte, elle est <strong>entr\u00e9e dans les habitudes d&rsquo;achat des Fran\u00e7ais<\/strong>.<\/p><p id=\"ember558\" class=\"ember-view reader-text-block__paragraph\">Ce que \u00e7a signifie concr\u00e8tement pour les vendeurs : <strong>la pression prix ne va pas baisser.<\/strong> Les acheteurs ont d\u00e9sormais un benchmark permanent vers le bas. Sur des cat\u00e9gories comme les accessoires, la bureautique ou les petits appareils, la comparaison est automatique et imm\u00e9diate.<\/p><p id=\"ember559\" class=\"ember-view reader-text-block__paragraph\">La r\u00e9ponse ne peut pas \u00eatre uniquement commerciale. Elle doit \u00eatre op\u00e9rationnelle : <strong>savoir ajuster ses prix en temps r\u00e9el selon la concurrence<\/strong>, <strong>ses marges et son niveau de stock<\/strong>, c&rsquo;est exactement ce que fait un outil de <a href=\"https:\/\/www.sellermania.com\/fr\/integrateur-de-flux-marketplaces\/logiciel-de-repricing-marketplace\/\">repricing<\/a> bien param\u00e9tr\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7db82 elementor-widget elementor-widget-spacer\" data-id=\"8f7db82\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef22107 elementor-widget elementor-widget-text-editor\" data-id=\"ef22107\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember560\" class=\"ember-view reader-text-block__heading-3\">4\ufe0f\u20e3 Shein recule : la r\u00e9glementation commence \u00e0 mordre<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbdf34 elementor-widget elementor-widget-text-editor\" data-id=\"4fbdf34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember561\" class=\"ember-view reader-text-block__paragraph\">Apr\u00e8s une progression spectaculaire, Shein perd deux places et tombe \u00e0 la <strong>8e position<\/strong>. Les tensions r\u00e9glementaires de fin d&rsquo;ann\u00e9e ont probablement pes\u00e9. C&rsquo;est un signal int\u00e9ressant : <strong>les plateformes qui jouent hors des r\u00e8gles europ\u00e9ennes ne sont pas invuln\u00e9rables.<\/strong><\/p><p id=\"ember562\" class=\"ember-view reader-text-block__paragraph\">Pour les vendeurs \u00e9tablis, c&rsquo;est un rappel que <strong>la conformit\u00e9 et la qualit\u00e9 de service restent des atouts diff\u00e9renciants durables<\/strong>.classement complet au T4 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7783e elementor-widget elementor-widget-image\" data-id=\"1c7783e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2026-05-04-at-12.24.56-PM-rmynf2mjdrp0b23zvemwgeu2bgufd7wn9to81x7u2o.png\" title=\"Top 10 sites marchant en France\" alt=\"Classement de la FEVAD sur le top 10 des sites marchands les plus visit\u00e9s en France.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f04f8 elementor-widget elementor-widget-spacer\" data-id=\"a7f04f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd44f32 elementor-widget elementor-widget-spacer\" data-id=\"cd44f32\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-396b24c elementor-widget elementor-widget-text-editor\" data-id=\"396b24c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"ember564\" class=\"ember-view reader-text-block__heading-2\">La vraie lecture du barom\u00e8tre FEVAD pour un vendeur marketplace<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3f956 elementor-widget elementor-widget-text-editor\" data-id=\"6d3f956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember565\" class=\"ember-view reader-text-block__paragraph\">Ce classement trimestriel n&rsquo;est pas qu&rsquo;un barom\u00e8tre de popularit\u00e9. C&rsquo;est une carte du terrain concurrentiel sur lequel vous op\u00e9rez.<\/p><ul><li><strong>Amazon domine et continuera de dominer<\/strong> : \u00eatre fort sur Amazon reste non-n\u00e9gociable. Mais la <strong>d\u00e9pendance \u00e0 une seule plateforme est un risque.<\/strong><\/li><li><strong>Fnac et Boulanger progressent<\/strong> : pour les produits tech et le reconditionn\u00e9, ce sont des canaux en croissance \u00e0 ne pas n\u00e9gliger. Leurs audiences sont qualifi\u00e9es et en mode achat.<\/li><li><strong>Temu installe durablement la pression prix<\/strong> : le <a href=\"https:\/\/www.sellermania.com\/fr\/integrateur-de-flux-marketplaces\/logiciel-de-repricing-marketplace\/\">repricing<\/a> n&rsquo;est plus une option avanc\u00e9e, c&rsquo;est une hygi\u00e8ne de base.<\/li><li><strong>La multi-diffusion est la vraie r\u00e9ponse<\/strong> : \u00eatre pr\u00e9sent sur 5, 6, 7 marketplaces simultan\u00e9ment avec un <strong>catalogue coh\u00e9rent, des stocks synchronis\u00e9s et des prix adapt\u00e9s \u00e0 chaque plateforme,<\/strong> c&rsquo;est \u00e7a, la strat\u00e9gie gagnante.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6f452 elementor-widget elementor-widget-spacer\" data-id=\"fa6f452\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03911a6 elementor-widget elementor-widget-text-editor\" data-id=\"03911a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Comment en tirer le meilleur parti ?\u00a0\u00a0<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e6d28 elementor-widget elementor-widget-text-editor\" data-id=\"87e6d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember567\" class=\"ember-view reader-text-block__paragraph\">Sans outil d\u00e9di\u00e9, <strong>vendre sur plusieurs marketplaces simultan\u00e9ment<\/strong>, <strong>c&rsquo;est courir apr\u00e8s les erreurs<\/strong>. Stock d\u00e9synchronis\u00e9, grades mal mapp\u00e9s, <a href=\"https:\/\/www.sellermania.com\/fr\/integrateur-de-flux-marketplaces\/logiciel-de-repricing-marketplace\/\">repricing<\/a> manuel impossible \u00e0 tenir, et les p\u00e9nalit\u00e9s des marketplaces arrivent vite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e559a71 e-con-full e-flex e-con e-child\" data-id=\"e559a71\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a11269 elementor-widget elementor-widget-text-editor\" data-id=\"5a11269\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\ud83d\udca1<\/span>Depuis 20 ans\u00a0<a class=\"BcCwxaHikpyepwRwtVGKNyXGurXnwmOyGVc \" tabindex=\"0\" href=\"https:\/\/www.sellermania.com\/fr\/contact\/\" target=\"_self\" data-test-app-aware-link=\"\">Sellermania<\/a> accompagne les vendeurs sur les marketplaces.<\/p><ul><li>Plus de\u00a0<strong>100 millions de produits g\u00e9r\u00e9s chaque jour<\/strong>,<\/li><li><strong>300 millions d&rsquo;euros de ventes reconditionn\u00e9es<\/strong>\u00a0trait\u00e9es par an.<\/li><\/ul><p id=\"ember570\" class=\"ember-view reader-text-block__paragraph\">On conna\u00eet vos contraintes et on a construit l&rsquo;outil pour y r\u00e9pondre.\u00a0<\/p><p class=\"ember-view reader-text-block__paragraph\"><a class=\"BcCwxaHikpyepwRwtVGKNyXGurXnwmOyGVc \" tabindex=\"0\" href=\"https:\/\/www.sellermania.com\/fr\/contact\/\" target=\"_self\" data-test-app-aware-link=\"\">D\u00e9couvrez Sellermania<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8717382 elementor-widget elementor-widget-spacer\" data-id=\"8717382\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2d1145 e-flex e-con-boxed e-con e-parent\" data-id=\"f2d1145\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582c2dd elementor-widget elementor-widget-spacer\" data-id=\"582c2dd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50e14d76 e-con-full e-flex e-con e-parent\" data-id=\"50e14d76\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8f0612 vert elementor-widget elementor-widget-text-editor\" data-id=\"6b8f0612\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<pre>D\u00e9monstration<\/pre>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e44fdbf vert elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6e44fdbf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">G\u00e9rez toutes vos marketplaces <br> depuis un seul outil, <b>sans erreurs<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cbfd7d elementor-align-center elementor-widget__width-initial elementor-mobile-align-left elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"47cbfd7d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9monstration 100% gratuite & sans engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef2abcd elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"6ef2abcd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlez-nous de votre activit\u00e9 <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amazon consolide, Fnac remonte, Temu s&rsquo;installe.<br \/>\nOn a d\u00e9crypt\u00e9 le barom\u00e8tre FEVAD des sites marchands les plus consult\u00e9s en France et ce que ces mouvements impliquent concr\u00e8tement pour les vendeurs sur les marketplaces.<br \/>\nPour les reconditionneurs, l&rsquo;opportunit\u00e9 est r\u00e9elle.<br \/>\nMais vendre sur plusieurs marketplaces \u00e0 la fois, \u00e7a s&rsquo;organise. <\/p>\n","protected":false},"author":28,"featured_media":100334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[81,1536],"tags":[],"class_list":["post-100582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces","category-reconditionne","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/100582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=100582"}],"version-history":[{"count":5,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/100582\/revisions"}],"predecessor-version":[{"id":100596,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/100582\/revisions\/100596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media\/100334"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=100582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/categories?post=100582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/tags?post=100582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}