{"id":51048,"date":"2020-06-16T18:37:32","date_gmt":"2020-06-16T16:37:32","guid":{"rendered":"https:\/\/www.sellermania.com\/?p=51048"},"modified":"2024-01-03T11:36:11","modified_gmt":"2024-01-03T10:36:11","slug":"ventes-marketplace-covid","status":"publish","type":"post","link":"https:\/\/www.sellermania.com\/fr\/blog\/news\/ventes-marketplace-covid\/","title":{"rendered":"Confinement : +150% de croissance sur les marketplaces"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"51048\" class=\"elementor elementor-51048\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-865d843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"865d843\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d21c7ac\" data-id=\"d21c7ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62c3b46 elementor-widget elementor-widget-text-editor\" data-id=\"62c3b46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vendre sur les marketplaces n\u2019a jamais \u00e9t\u00e9 autant dynamique que pendant le confinement. On a beaucoup parl\u00e9 d&rsquo;un ph\u00e9nom\u00e8ne de report des ventes physiques vers les ventes Marketplaces mais l\u2019ampleur du ph\u00e9nom\u00e8ne est in\u00e9dit. Sur la base de 450 vendeurs analys\u00e9s ,71% ont maintenu une <a href=\"https:\/\/www.sellermania.com\/vendre-sur-les-marketplaces\/\"><strong>activit\u00e9 de<\/strong> <strong>vente via les marketplaces<\/strong><\/a> pendant la p\u00e9riode du confinement.<\/p><p>Il a \u00e9t\u00e9 aussi d\u00e9montr\u00e9 que pendant la p\u00e9riode du Covid les indicateurs de concurrence par cat\u00e9gorie de produit ont explos\u00e9, notamment sur des cat\u00e9gories de produits historiquement soumises \u00e0 une forte concurrence et qui ont \u00e9t\u00e9 fortement pl\u00e9biscit\u00e9es par les Fran\u00e7ais pendant cette p\u00e9riode (jeux jouets, maison et bricolage, informatique etc).<\/p><p>Les ventes se sont litt\u00e9ralement envol\u00e9es, sur pratiquement toutes les marketplaces &#8211; <strong><a href=\"https:\/\/www.sellermania.com\/vendre-sur-les-marketplaces\/vendre-sur-amazon\/\">Amazon<\/a><\/strong>, <strong><a href=\"https:\/\/www.sellermania.com\/vendre-sur-les-marketplaces\/vendre-sur-fnac-marketplace\/\">Fnac<\/a><\/strong>, <strong><a href=\"https:\/\/www.sellermania.com\/vendre-sur-les-marketplaces\/vendre-sur-cdiscount-marketplace\/\">C-Discount<\/a><\/strong>, <strong><a href=\"https:\/\/www.sellermania.com\/fr\/vendre-sur-les-marketplaces\/vendre-sur-rakuten-marketplace\/\">Rakuten<\/a><\/strong>, etc &#8211; et dans un grand nombre de cat\u00e9gories produits.<\/p><p>L\u2019occasion pour nous de mesurer l\u2019impact de nos syst\u00e8mes de pricing dans la cr\u00e9ation de valeur et la croissance dans un environnement rendu encore plus comp\u00e9titif.<\/p><h2>L&rsquo;impact positif de la crise sanitaire sur les ventes marketplaces<\/h2><p>Alors que la croissance est g\u00e9n\u00e9rale sur les marketplaces, nous constatons que <strong>les vendeurs pros dot\u00e9s de notre <a href=\"https:\/\/www.sellermania.com\/fr\/innovation-marketplace-market-first-le-pricing-automatise-le-plus-rapide-du-marche\/\">fonctionnalit\u00e9 Pricing Market First<\/a>\u00a0ont largement surpass\u00e9 la performance<\/strong> des vendeurs n\u2019ayant pas cette fonctionnalit\u00e9, avec des croissances sup\u00e9rieures \u00e0 <strong>200%<\/strong>, compar\u00e9 \u00e0 <strong>40%<\/strong> pour ceux n\u2019ayant pas cette fonctionnalit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f08afab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f08afab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b67a633\" data-id=\"b67a633\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4849814 elementor-widget elementor-widget-text-editor\" data-id=\"4849814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 span style=\"color: #ffffff;\">Toutes les marketplaces concern\u00e9es par la hausse des ventes en ligne durant le confinement<\/h2>\n<span style=\"color: #ffffff;\">Nous avons pu constater que les ventes progressaient sur tous les sites, le trio de t\u00eate revenant \u00e0 Mano Mano, Fnac et Darty qui ont vu leurs ventes exploser.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf0118 elementor-widget elementor-widget-counter\" data-id=\"ddf0118\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Mano Mano<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"517\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e5ee5 elementor-widget elementor-widget-counter\" data-id=\"a0e5ee5\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Fnac<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"248\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-c1f6010\" data-id=\"c1f6010\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-601c725 elementor-widget elementor-widget-counter\" data-id=\"601c725\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Darty<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"112\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e908b elementor-widget elementor-widget-counter\" data-id=\"d0e908b\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Cdiscount<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"83\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ac303 elementor-widget elementor-widget-counter\" data-id=\"a5ac303\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Amazon<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"67\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3675c53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3675c53\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a448f0 elementor-widget elementor-widget-text-editor\" data-id=\"4a448f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>L&rsquo;impact COVID sur les ventes Marketplaces frein\u00e9 par la fermeture des entrep\u00f4ts d&rsquo;Amazon<\/h2><p>On voit bien sur ce graphe la forte progression d\u00e8s <strong>le 15 mars<\/strong>, premier jour du confinement. La chute observ\u00e9e <strong>le 15 avril<\/strong> est due \u00e0<strong> la condamnation d\u2019Amazon et l\u2019annonce de la fermeture de ses entrep\u00f4ts<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a86b29 elementor-widget elementor-widget-image\" data-id=\"2a86b29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/MarketFirst-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"MarketFirst-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTExMzAsInVybCI6Imh0dHBzOlwvXC93d3cuc2VsbGVybWFuaWEuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8wNlwvTWFya2V0Rmlyc3QtMy1lMTYyMDQ2NTY2NzM4NC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/MarketFirst-3-e1620465667384.png\" class=\"attachment-full size-full wp-image-51130\" alt=\"Croissance des ventes Marketplaces durant le confinement\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd9e62 elementor-widget elementor-widget-text-editor\" data-id=\"dfd9e62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 noter qu\u2019Amazon a ferm\u00e9 ses entrep\u00f4ts le 15 avril et \u00e9tait sur une tendance de <strong>+179%<\/strong> avant l\u2019annonce de la fermeture. Du jour au lendemain, <b>les ventes ont chut\u00e9 d\u2019environ 40% <\/b>avant de se stabiliser, et reprendre au moment de la r\u00e9ouverture le 18 mai.<br \/>La <strong>Fnac<\/strong> a \u00e9galement annonc\u00e9 une p\u00e9riode de fermeture du 9 au 20 avril, sur les cat\u00e9gories \u00e9ditoriales, ce qui a pes\u00e9 sur les ventes, pourtant tr\u00e8s fortes.<\/p><p>Les vendeurs qui exp\u00e9dient eux-m\u00eames leurs produits par opposition \u00e0 ceux qui utilisent \u00ab\u00a0<a href=\"https:\/\/www.sellermania.com\/dompter-les-marketplaces-vendor-vs-seller\/\"><strong>Exp\u00e9di\u00e9 par Amazon<\/strong><\/a>\u00a0\u00bb s\u2019en sortent beaucoup mieux que les autres, Amazon ayant ferm\u00e9 ses entrep\u00f4ts, et ayant annonc\u00e9 qu\u2019ils arr\u00eataient les r\u00e9ceptions de marchandises d\u00e8s le d\u00e9but du confinement.<\/p><p>Comme quoi sur les marketplaces comme ailleurs, il vaut mieux \u00e9viter de mettre tous ses oeufs dans le m\u00eame panier !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5935a31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5935a31\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75c369f\" data-id=\"75c369f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66cf783 elementor-widget elementor-widget-image\" data-id=\"66cf783\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Ventes-Marketplaces-confinement\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTExMTAsInVybCI6Imh0dHBzOlwvXC93d3cuc2VsbGVybWFuaWEuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8wNlwvVmVudGVzLU1hcmtldHBsYWNlcy1jb25maW5lbWVudC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement.png\" class=\"attachment-full size-full wp-image-51110\" alt=\"Croissance des ventes Marketplaces durant le confinement\" srcset=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement.png 1080w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-300x300.png 300w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-150x150.png 150w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e5c854\" data-id=\"8e5c854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e8f51e elementor-widget elementor-widget-text-editor\" data-id=\"5e8f51e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>La croissance du 1er trimestre 2020<\/h2><p>Cette forte performance se compare \u00e0 une croissance g\u00e9n\u00e9rale du ecommerce de 7,7% au premier trimestre par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re (Fevad T1 2020). D\u2019apr\u00e8s la FEVAD le panel places de march\u00e9 est en croissance de 5,5% au premier trimestre vs l\u2019ann\u00e9e derni\u00e8re, sachant que ce panel n\u2019inclut pas la marketplace Amazon, qui repr\u00e9sente pourtant la moiti\u00e9 du march\u00e9 des marketplaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff062b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff062b3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f0d17d\" data-id=\"2f0d17d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1e4373 elementor-widget elementor-widget-text-editor\" data-id=\"e1e4373\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 span style=\"color: #ffffff;\">Pratiquement tous les secteurs sont en croissance sur les marketplaces<\/h2>\nLes produits m\u00e9dia, high tech et produits de bureau en t\u00eate, mais pas seulement.\nOn a lu que les cat\u00e9gories qui avaient enregistr\u00e9 le plus de ventes \u00e9taient :\n<ul>\n \t<li style=\"list-style-type: none;\">\n<ul>\n \t<li>les produits culturels,<\/li>\n \t<li>les jeux vid\u00e9o,<\/li>\n \t<li>la bureautique comme les cartouches d\u2019encre, les ordinateurs portables et les imprimantes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c0f8be\" data-id=\"2c0f8be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad08efd elementor-widget elementor-widget-text-editor\" data-id=\"ad08efd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons constat\u00e9 que de nombreux autres secteurs \u00e9taient \u00e9galement impact\u00e9s :<\/p><ul><li style=\"list-style-type: none;\"><ul><li>appareils m\u00e9nagers,<\/li><li>d\u00e9coration,<\/li><li>gastronomie,<\/li><li>jeux et jouets,<\/li><li>instruments de musique.<\/li><\/ul><\/li><\/ul><p>\u00c0 l\u2019inverse, le <strong>high tech<\/strong> a souffert, de m\u00eame que la <strong>mode<\/strong> et la <strong>chaussure<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b943fb2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b943fb2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58bf2ac elementor-widget elementor-widget-text-editor\" data-id=\"58bf2ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 id=\"marketfirst_results\">Les vendeurs dot\u00e9s de la fonctionnalit\u00e9 Market First r\u00e9alisent 4 fois plus de croissance que les autres<\/h2>\nDe fa\u00e7on quasi syst\u00e9matique, les vendeurs \u00e9quip\u00e9s de <strong><a href=\"https:\/\/www.sellermania.com\/fr\/plateforme-pour-vendeurs-marketplaces\/logiciel-repricing-marketplace\/\">Market First<\/a><\/strong>, notre <strong>fonctionnalit\u00e9 de pricing dynamique<\/strong>, ont enregistr\u00e9 une performance tr\u00e8s sup\u00e9rieure \u00e0 ceux n\u2019ayant pas cette fonctionnalit\u00e9.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2dcf6e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcf6e0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d59d12\" data-id=\"6d59d12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51a3990 elementor-widget elementor-widget-image\" data-id=\"51a3990\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Ventes-Marketplaces-confinement-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTExMTIsInVybCI6Imh0dHBzOlwvXC93d3cuc2VsbGVybWFuaWEuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8wNlwvVmVudGVzLU1hcmtldHBsYWNlcy1jb25maW5lbWVudC0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1.png\" class=\"attachment-large size-large wp-image-51112\" alt=\"La croissance des ventes Marketplaces durant le confinement avec et sans Market First de Sellermania\" srcset=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1.png 1080w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1-300x300.png 300w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1-150x150.png 150w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/06\/Ventes-Marketplaces-confinement-1-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f33e1f elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1f33e1f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander des infos sur Market First<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44d5080\" data-id=\"44d5080\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-586b7dd elementor-widget elementor-widget-text-editor\" data-id=\"586b7dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>C\u2019est sur Fnac, Darty et Amazon que l\u2019impact est le plus marquant<\/h3>\nPlusieurs raisons sont identifi\u00e9es&nbsp;:\n<ol>\n \t<li><strong>La technologie que nous employons <\/strong>pour ces trois marketplaces est la plus aboutie et de derni\u00e8re g\u00e9n\u00e9ration. Notre pricing, notamment sur Amazon est le plus rapide du march\u00e9 et permet de se positionner en quelques secondes, beaucoup plus rapide que n\u2019importe quel autre syst\u00e8me, ce qui a indubitablement un impact majeur sur la performance.&nbsp;<\/li><br>\n \t<li>La Fnac et Darty semblent avoir b\u00e9n\u00e9fici\u00e9 d\u2019un report des ventes d\u2019Amazon, suite \u00e0 la fermeture des entrep\u00f4ts de la firme am\u00e9ricaine pendant une large part du confinement.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-05165c0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"05165c0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9790f0 elementor-widget elementor-widget-text-editor\" data-id=\"d9790f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Un test grandeur nature pour Market First, le pricing le plus rapide du march\u00e9<\/h3>\n<p>Ce n\u2019est pas une surprise, mais c\u2019est l\u2019une des premi\u00e8res fois que nous sommes capables de mesurer de fa\u00e7on objective et scientifique l\u2019impact du pricing sur les ventes. Cette p\u00e9riode s&rsquo;apparente \u00e0 un v\u00e9ritable <strong>AB test<\/strong>, sans \u00eatre influenc\u00e9 par des facteurs exog\u00e8nes, de promotions, soldes, investissements publicitaires. Pendant le confinement toutes les marketplaces, et tous les vendeurs \u00e9taient \u00e0 la m\u00eame enseigne.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4fc1b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4fc1b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8bc863\" data-id=\"b8bc863\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91eb9a6 elementor-widget elementor-widget-progress\" data-id=\"91eb9a6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-91eb9a6\">\n\t\t\t\tCroissance des ventes sur la marketplace d'Amazon\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-91eb9a6\" class=\"elementor-progress-wrapper progress-success\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"90\" aria-valuetext=\"90% (avec Market First)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"90\">\n\t\t\t\t<span class=\"elementor-progress-text\">avec Market First<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">90%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e67f3 elementor-widget elementor-widget-progress\" data-id=\"e1e67f3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper progress-danger\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"38\" aria-valuetext=\"38% (sans Market First)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"38\">\n\t\t\t\t<span class=\"elementor-progress-text\">sans Market First<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">38%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e5cf3 elementor-widget elementor-widget-text-editor\" data-id=\"18e5cf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong style=\"font-family: Muli; font-size: 18px;\">Dans le m\u00eame temps, les prix moyens ont augment\u00e9 de 15%<\/strong><\/h3>\n<p>La concurrence se faisant plus rare pendant le confinement, les prix ont augment\u00e9 d&rsquo;environ 15%. C&rsquo;est tout l&rsquo;int\u00e9r\u00eat d&rsquo;un outil comme Market First, qui permet non seulement de baisser ses prix sous la concurrence quand c&rsquo;est pertinent, mais aussi de remonter les prix lorsqu&rsquo;il y a moins de concurrence, pr\u00e9servant de ce fait la marge des vendeurs, et tout en remportant la bo\u00eete d&rsquo;achat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f065491 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f065491\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander des infos sur Market First<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e46d415\" data-id=\"e46d415\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50b7661 elementor-widget elementor-widget-text-editor\" data-id=\"50b7661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-family: Muli; font-size: 18px; font-weight: 600;\">La fonction Market First de Sellermania renforce l&rsquo;impact positif sur les ventes Marketplaces<\/span><br><\/h3>\n<p>La performance est impressionnante, <strong>les vendeurs Fnac avec pricing font plus de 300%<\/strong> de croissance alors que ceux sans la fonctionnalit\u00e9 ne progressent presque pas. <strong>Sur Amazon, c\u2019est 90% de croissance, contre 38%<\/strong> pour ceux sans pricing, et sur Cdiscount, <strong>132% de croissance contre 32%<\/strong> pour ceux qui n\u2019ont pas cette fonctionnalit\u00e9.&nbsp;<\/p>\n<p><strong>Le pricing dynamique<\/strong> s\u2019est av\u00e9r\u00e9 \u00eatre un crit\u00e8re d\u00e9terminant de succ\u00e8s pendant le confinement, alors que la concurrence chinoise \u00e9tait moins pr\u00e9sente, et o\u00f9 de nouvelles places \u00e9taient \u00e0 prendre.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5705aa8 elementor-widget elementor-widget-text-editor\" data-id=\"5705aa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af38162 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af38162\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551b1c5 elementor-widget elementor-widget-text-editor\" data-id=\"551b1c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>M\u00e9thodologie de l&rsquo;\u00e9tude sur l&rsquo;impact de la crise COVID-19 sur les ventes marketplaces avec et sans le pricing dynamique.<\/strong><\/h3><p>L\u2019analyse a \u00e9t\u00e9 faite en comparant les ventes du mois d\u2019avril, au plus fort du confinement, par rapport \u00e0 celles r\u00e9alis\u00e9es au mois de f\u00e9vrier, pr\u00e9-confinement, et en excluant les vendeurs ayant mis leurs comptes en vacances. Nous excluons \u00e9galement du calcul une poign\u00e9e de vendeurs dont les performances sont tellement \u00e9lev\u00e9es avec le pricing qu\u2019elles biaisent le calcul \u00e0 la hausse, ne repr\u00e9sentant pas suffisamment fid\u00e8lement une performance g\u00e9n\u00e9rale.<\/p><h3>Une tendance \u00e0 la croissance des ventes qui s\u2019acc\u00e9l\u00e8re<\/h3><p>Depuis la fin du confinement, les ventes se sont stabilis\u00e9es environ 35% au-dessus du chiffre d\u2019affaires pr\u00e9-covid, ce qui laisse supposer que le covid a permis de passer un nouveau cap. Le covid semble positionner \u00a0durablement les marketplaces dans le paysage de l\u2019e-commerce, \u00e0 noter qu\u2019un certain nombre de retailers qui distribuent leurs produits via vendorcentral ont \u00e9t\u00e9 durement impact\u00e9s par la d\u00e9cision de fermeture des entrep\u00f4ts Amazon et semblent vouloir limiter leur d\u00e9pendance en basculant sur le mod\u00e8le Marketplaces qui offre plus de libert\u00e9 et de flexibilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa88795 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa88795\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-190e4df\" data-id=\"190e4df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-879486e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"879486e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-322f778\" data-id=\"322f778\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b4ca73 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7b4ca73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/fr\/plateforme-pour-vendeurs-marketplaces\/logiciel-repricing-marketplace\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-euro-sign\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir Market First<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29002b3\" data-id=\"29002b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88db062 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"88db062\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander des infos sur Market First<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27939a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f27939a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92064a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92064a8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vendre sur les marketplaces n\u2019a jamais \u00e9t\u00e9 autant dynamique que pendant le confinement. On a beaucoup parl\u00e9 d&rsquo;un ph\u00e9nom\u00e8ne de report des ventes physiques vers les ventes Marketplaces mais l\u2019ampleur du ph\u00e9nom\u00e8ne est in\u00e9dit. Sur la base de 450 vendeurs analys\u00e9s ,71% ont maintenu une activit\u00e9 de vente via les marketplaces pendant la p\u00e9riode du [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":51216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[9],"tags":[696,700,698],"class_list":["post-51048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-covid-19","tag-croissance-des-ventes","tag-ventes-marketplaces","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/51048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=51048"}],"version-history":[{"count":17,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/51048\/revisions"}],"predecessor-version":[{"id":87778,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/51048\/revisions\/87778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media\/51216"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=51048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/categories?post=51048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/tags?post=51048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}