{"id":80252,"date":"2022-11-03T10:12:35","date_gmt":"2022-11-03T09:12:35","guid":{"rendered":"https:\/\/www.sellermania.com\/?p=80252"},"modified":"2022-11-03T11:41:12","modified_gmt":"2022-11-03T10:41:12","slug":"black-friday-2021-croissance-de-118-et-croissance-similaire-pour-2022","status":"publish","type":"post","link":"https:\/\/www.sellermania.com\/fr\/blog\/marketplaces\/black-friday-2021-croissance-de-118-et-croissance-similaire-pour-2022\/","title":{"rendered":"Black Friday 2021 : croissance de 118% et croissance similaire attendue pour 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"80252\" class=\"elementor elementor-80252\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fb5a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fb5a74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f589bc\" data-id=\"0f589bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6857581 elementor-widget elementor-widget-image\" data-id=\"6857581\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2022\/11\/black-g9941bae8d_1280-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-80266\" alt=\"\" srcset=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2022\/11\/black-g9941bae8d_1280-768x432.png 768w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2022\/11\/black-g9941bae8d_1280-800x450.png 800w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2022\/11\/black-g9941bae8d_1280.png 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-835f41c elementor-widget elementor-widget-text-editor\" data-id=\"835f41c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>La p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9es est cruciale et attendue par beaucoup de vendeurs.<\/b><span style=\"font-weight: 400;\"> Les consommateurs recherchent partout des bonnes affaires et la <\/span><b>concurrence est lourde<\/b><span style=\"font-weight: 400;\">. L\u2019impact de la Black Friday sur votre activit\u00e9 marketplace <\/span><b>n\u2019est pas n\u00e9gligeable<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-size: 18px; font-weight: 400;\">Dans l\u2019analyse interne des donn\u00e9es de Sellermania, nous pouvons observer <\/span><b style=\"font-size: 18px;\">plusieurs tendances pouvant vous aider \u00e0 optimiser vos ventes<\/b><span style=\"font-size: 18px; font-weight: 400;\">. Pendant cette p\u00e9riode, nous observons une forte augmentation des ventes, le Gross Merchandise Value (GMV), par exemple, est souvent doubl\u00e9.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5804e1e elementor-widget elementor-widget-heading\" data-id=\"5804e1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse des donn\u00e9es de Sellermania pour la Black Friday<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc1055 elementor-widget elementor-widget-image\" data-id=\"7fc1055\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2022\/11\/image_2022_11_02T18_00_55_861Z-600x600.png\" class=\"attachment-ocean-thumb-m size-ocean-thumb-m wp-image-80256\" alt=\"\" srcset=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2022\/11\/image_2022_11_02T18_00_55_861Z-600x600.png 600w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2022\/11\/image_2022_11_02T18_00_55_861Z-300x300.png 300w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2022\/11\/image_2022_11_02T18_00_55_861Z-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Le 26 novembre 2021, les ventes \u00e9taient en croissance de 118% par rapport aux autres vendredis pr\u00e9c\u00e9dents<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96ed266 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96ed266\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cbe5ca\" data-id=\"3cbe5ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c28549 elementor-widget elementor-widget-text-editor\" data-id=\"0c28549\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2021, le Black Friday est tomb\u00e9 le 26 novembre. Ce jour-l\u00e0, la croissance \u00e9tait de +118% par rapport aux autres vendredis du mois de novembre. Dans la plupart des cat\u00e9gories et pour de nombreux vendeurs sur les marketplaces, le vendredi du Black Friday a doubl\u00e9 le chiffre d\u2019affaires habituel.<\/p>\n<p><span style=\"font-size: 18px; font-weight: 400;\">Il s\u2019agit de la croissance moyenne, car certains univers de produits pr\u00e9sentent des croissances plus ou moins importantes.<\/span><\/p>\n<p><b style=\"font-size: 18px;\">Le top 5 des croissances de chiffre d\u2019affaires au Black Friday en 2021 :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9lectronique + 254% par rapport aux autres vendredis habituels du mois de novembre.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sport +&nbsp; 228%,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mode + 138%,&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">jeux vid\u00e9o + 125%&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ordinateurs portables + 116%.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les suivants :&nbsp;<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 18px; font-weight: 400;\">Maison et Jardin : +115%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuisine + 85%,&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bijoux et Montres + 61%,&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DVD + 60%,&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jouets et Jeux :+ 51%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instruments de musique + 51%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Livres + 45%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Juste avant le Black Friday, les ventes ont tendance \u00e0 l\u00e9g\u00e8rement baisser, ce qui indique un changement de comportement de la part des consommateurs : <\/span><b>Ils retardent leurs achats pour profiter des promos du Black Friday.<\/b><\/p>\n<p><span style=\"font-size: 18px; font-weight: 400;\">Que va donner le Black Friday cette ann\u00e9e, avec la p\u00e9riode d\u2019inflation que nous connaissons ? Suivra-t-on la m\u00eame tendance ? On pourrait s\u2019attendre \u00e0 avoir des progressions similaires, les consommateurs \u00e9tant de plus en plus \u00e0 la recherche de prix bas.&nbsp;<\/span><\/p>\n<p><b style=\"font-size: 18px;\">Notre conseil pour les vendeurs : anticiper avec des stocks confortables pour tirer profit de cette journ\u00e9e hors normes.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97ac81 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a97ac81\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demandez une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9es est cruciale et attendue par beaucoup de vendeurs. Les consommateurs recherchent partout des bonnes affaires et la concurrence est lourde. L\u2019impact de la Black Friday sur votre activit\u00e9 marketplace n\u2019est pas n\u00e9gligeable. Dans l\u2019analyse interne des donn\u00e9es de Sellermania, nous pouvons observer plusieurs tendances pouvant vous aider \u00e0 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":80266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-80252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/80252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=80252"}],"version-history":[{"count":0,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/80252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media\/80266"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=80252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/categories?post=80252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/tags?post=80252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}