{"id":83774,"date":"2023-04-19T09:10:01","date_gmt":"2023-04-19T07:10:01","guid":{"rendered":"https:\/\/www.sellermania.com\/?p=83774"},"modified":"2023-04-19T09:10:05","modified_gmt":"2023-04-19T07:10:05","slug":"french-days-2023-la-semaine-la-plus-importante-apres-les-soldes","status":"publish","type":"post","link":"https:\/\/www.sellermania.com\/fr\/blog\/marketplaces\/french-days-2023-la-semaine-la-plus-importante-apres-les-soldes\/","title":{"rendered":"French Days 2023- La semaine la plus importante apr\u00e8s les soldes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"83774\" class=\"elementor elementor-83774\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3274138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3274138\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b1ef1\" data-id=\"12b1ef1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d51aaf8 elementor-widget elementor-widget-image\" data-id=\"d51aaf8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"644\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2023\/04\/FRENCH-1-768x644.png\" class=\"attachment-medium_large size-medium_large wp-image-83808\" alt=\"\" srcset=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2023\/04\/FRENCH-1-768x644.png 768w, https:\/\/www.sellermania.com\/wp-content\/uploads\/2023\/04\/FRENCH-1.png 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9fd81 elementor-widget elementor-widget-text-editor\" data-id=\"7f9fd81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Muli; font-size: 18px; font-style: normal; font-weight: bold;\">Les French Days se d\u00e9roulent cette ann\u00e9e du 3 au 9 mai.\u00a0<\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Muli; font-size: 18px; font-style: normal; font-weight: 400;\">Pour ceux qui ne connaissent pas,<\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Muli; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"font-size: 18px; font-weight: bold;\">\u00a0c\u2019est l\u2019\u00e9quivalent fran\u00e7ais du Black Friday<\/span><\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Muli; font-size: 18px; font-style: normal; font-weight: 400;\">.\u00a0<span style=\"font-size: 18px; font-weight: bold;\">Les principales marketplaces nationales organisent des actions pour cet \u00e9v\u00e9nement.<\/span><\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Muli; font-size: 18px; font-style: normal; font-weight: bold;\"><br \/><\/span><span style=\"font-family: Muli; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">Chaque ann\u00e9e, ce type d&rsquo;\u00e9v\u00e9nement commercial rencontre un succ\u00e8s grandissant. Il est de plus en plus int\u00e9ressant pour les marchands de s&rsquo;y pr\u00e9parer pour mieux en tirer parti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93830c elementor-widget elementor-widget-image\" data-id=\"a93830c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"553\" height=\"399\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2023\/04\/frenchdays2022.png\" class=\"attachment-large size-large wp-image-83864\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9364871 elementor-widget elementor-widget-text-editor\" data-id=\"9364871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 30px; font-weight: 400; color: #6ec1e4;\">La premi\u00e8re semaine importante de ventes depuis les soldes d&rsquo;hiver<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2022, la semaine des French Days (4-9 mai) a vu une&nbsp;<\/span><b>croissance de +17,7% par rapport aux 3 semaines pr\u00e9c\u00e9dentes. <\/b>Une performance que l&rsquo;on retrouve chez<span style=\"font-weight: 400;\">&nbsp;presque toutes les marketplaces et cat\u00e9gories confondues.&nbsp;<\/span><\/p>\n<p><b>En une semaine, c&rsquo;est un concentr\u00e9 de performance commerciale :&nbsp;<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">La semaine la plus importante en volume de ventes, depuis le d\u00e9but de l&rsquo;ann\u00e9e, plus importante encore que les semaines de soldes d&rsquo;hiver.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Un panier moyen en forte progression de&nbsp;<\/span><b style=\"font-size: 18px;\">6 % en moyenne<\/b><span style=\"font-size: 18px; font-weight: 400;\"> (marketplaces nationales et toutes les cat\u00e9gories confondues)<\/span><\/li>\n<\/ul>\n<h2>De fortes croissances sur toutes les cat\u00e9gories de produits :<\/h2>\n<p><span style=\"font-family: Muli; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">Au d\u00e9part, les French Days concernaient principalement les produits \u00e9lectroniques, et ensuite se sont g\u00e9n\u00e9ralis\u00e9es sur toutes les cat\u00e9gories. En 2022, les croissances en chiffres d&rsquo;affaires donnaient \u00e7a \ud83d\udc47<\/span><\/p>\n<ul>\n<li>Pu\u00e9riculture + 66,29 %<\/li>\n<li>Chaussures + 45,55 %<\/li>\n<li>Instruments de musique + 43,97 %<\/li>\n<li>Jeux vid\u00e9os + 35,35 %<\/li>\n<li>Beaut\u00e9 + 28,49 %<\/li>\n<li>Livres + 13,69 %<\/li>\n<li>\u00c9lectronique + 12,77 %<\/li>\n<li>Maison et Jardin + 8,3 %<\/li>\n<\/ul>\n<p><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Muli; font-size: 18px; font-style: normal; font-weight: bold;\">Les French Days visent \u00e9galement \u00e0 mettre en avant les marques et produits fran\u00e7ais<\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Muli; font-size: 18px; font-style: normal; font-weight: 400;\">.&nbsp;<\/span><\/p>\n<h2>R\u00e9aliser des ventes suppl\u00e9mentaires entre les soldes<\/h2>\n<p>Les French Days ont \u00e9t\u00e9 cr\u00e9\u00e9es \u00e0 l&rsquo;origine par un groupe de sites fran\u00e7ais : <span style=\"font-size: 18px; color: #333333;\">Fnac Darty, Boulanger, Cdiscount, La Redoute, Rue du Commerce et Showroompriv\u00e9. D&rsquo;ann\u00e9e en ann\u00e9e, cette p\u00e9riode de promo s&rsquo;est \u00e9tendue \u00e0 quasiment tous les sites marchands en France : Amazon, Rakuten, Darty, Conforama, Back Market&#8230;. et bien d&rsquo;autres. Nous recommandons vivement aux vendeurs marketplaces de pr\u00e9parer leurs catalogues pour mettre en place leurs promotions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e853c7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8e853c7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sellermania.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les French Days se d\u00e9roulent cette ann\u00e9e du 3 au 9 mai.&nbsp;Pour ceux qui ne connaissent pas,&nbsp;c\u2019est l\u2019\u00e9quivalent fran\u00e7ais du Black Friday.&nbsp;Les principales marketplaces nationales organisent des actions pour cet \u00e9v\u00e9nement. Chaque ann\u00e9e, ce type d&rsquo;\u00e9v\u00e9nement commercial rencontre un succ\u00e8s grandissant. Il est de plus en plus int\u00e9ressant pour les marchands de s&rsquo;y pr\u00e9parer pour [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":83808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-83774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/83774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=83774"}],"version-history":[{"count":0,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/83774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media\/83808"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=83774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/categories?post=83774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/tags?post=83774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}