{"id":99558,"date":"2026-04-01T17:51:53","date_gmt":"2026-04-01T15:51:53","guid":{"rendered":"https:\/\/www.sellermania.com\/?p=99558"},"modified":"2026-04-03T15:42:11","modified_gmt":"2026-04-03T13:42:11","slug":"etre-recommande-par-lia-le-role-cle-des-fiches-produits","status":"publish","type":"post","link":"https:\/\/www.sellermania.com\/fr\/blog\/marketplaces\/etre-recommande-par-lia-le-role-cle-des-fiches-produits\/","title":{"rendered":"\u00catre recommand\u00e9 par l&rsquo;IA : le r\u00f4le cl\u00e9 des fiches produits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"99558\" class=\"elementor elementor-99558\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c95f23 e-flex e-con-boxed e-con e-parent\" data-id=\"3c95f23\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44a15ea elementor-widget elementor-widget-spacer\" data-id=\"44a15ea\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da2ffc elementor-widget elementor-widget-text-editor\" data-id=\"1da2ffc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d57d98 elementor-widget elementor-widget-text-editor\" data-id=\"50d57d98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">Le dernier communiqu\u00e9 de la Fevad est formel : l&rsquo;IA n&rsquo;est plus une curiosit\u00e9 technologique, elle est devenue un v\u00e9ritable r\u00e9flexe shopping.<\/div><div class=\"elementor-element elementor-element-50d57d98 elementor-widget elementor-widget-text-editor\" data-id=\"50d57d98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">Aujourd&rsquo;hui, <b data-path-to-node=\"5\" data-index-in-node=\"153\">31 % des cyberacheteurs<\/b> (et pr\u00e8s d&rsquo;un sur deux chez les moins de 35 ans) utilisent l&rsquo;IA g\u00e9n\u00e9rative pour pr\u00e9parer leurs achats.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5c51c5 e-flex e-con-boxed e-con e-parent\" data-id=\"a5c51c5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61f6bee elementor-widget elementor-widget-spacer\" data-id=\"61f6bee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcc4bfb e-flex e-con-boxed e-con e-parent\" data-id=\"dcc4bfb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d18e7e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"7d18e7e\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tLes points cl\u00e9s de cet article\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7d18e7e\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7d18e7e\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7d18e7e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be3736 elementor-widget elementor-widget-spacer\" data-id=\"1be3736\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34da791 elementor-widget elementor-widget-spacer\" data-id=\"34da791\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf825a7 e-flex e-con-boxed e-con e-parent\" data-id=\"bf825a7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0156c elementor-widget elementor-widget-text-editor\" data-id=\"8c0156c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>L&rsquo;IA, le \u201cpersonal shopper\u201d des consommateurs<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df87ad8 elementor-widget elementor-widget-text-editor\" data-id=\"df87ad8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019\u00e9tude montre que les futurs acheteurs consultant en priorit\u00e9 l&rsquo;IA <\/span><b>avant leur achats<\/b><span style=\"font-weight: 400;\"> (58 %) pour :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparer rapidement plusieurs options,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifier les meilleures alternatives,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtenir des conseils et affiner son choix.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>Ce n\u2019est plus l\u2019utilisateur qui explore les produits\u2026 mais l\u2019IA qui d\u00e9cide lesquels m\u00e9ritent d\u2019\u00eatre vus.<\/b><\/p><p><span style=\"font-weight: 400;\">L\u2019IA est surtout utilis\u00e9e pour les produits per\u00e7us comme <\/span><b>techniques ou engageants<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Par exemple, les produits \u00e9lectroniques et l\u2019\u00e9lectrom\u00e9nager repr\u00e9sentent <\/span><b>29 % des recherches via l\u2019IA<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e57c4 elementor-widget elementor-widget-spacer\" data-id=\"07e57c4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e4aecf e-flex e-con-boxed e-con e-parent\" data-id=\"3e4aecf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5d4a5 elementor-widget elementor-widget-text-editor\" data-id=\"ad5d4a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Comment l\u2019IA s\u00e9lectionne les produits ?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fdd484 elementor-widget elementor-widget-text-editor\" data-id=\"0fdd484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour <\/span><b>\u00eatre recommand\u00e9 par une IA<\/b><span style=\"font-weight: 400;\">, un \u00e9l\u00e9ment devient central : <\/span><b>la qualit\u00e9 des donn\u00e9es produit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Contrairement \u00e0 un utilisateur, une IA ne \u201cdevine\u201d pas. <\/span><span style=\"font-weight: 400;\">Elle s\u2019appuie sur les informations disponibles sur les fiches produits.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c7a repose sur des \u00e9l\u00e9ments essentiels :<\/span><\/p><ul><li><b>caract\u00e9ristiques bien renseign\u00e9es<\/b><span style=\"font-weight: 400;\">,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>descriptions claires et pr\u00e9cises<\/b><span style=\"font-weight: 400;\">,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>prix coh\u00e9rents,<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>bons avis clients<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\ud83d\udc49 Plus une fiche produit est<\/span><b> claire<\/b><span style=\"font-weight: 400;\">, <\/span><b>compl\u00e8te <\/b><span style=\"font-weight: 400;\">et <\/span><b>structur\u00e9e<\/b><span style=\"font-weight: 400;\">, plus vous augmentez vos chances d\u2019\u00eatre <\/span><b>mis en avant par l\u2019IA<\/b><span style=\"font-weight: 400;\">. \u00c0 l\u2019inverse, des fiches produits incompl\u00e8tes sont <\/span><b>un vrai handicap.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ff313 elementor-widget elementor-widget-spacer\" data-id=\"d7ff313\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d64cd9e e-flex e-con-boxed e-con e-parent\" data-id=\"d64cd9e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-522d6de elementor-widget elementor-widget-text-editor\" data-id=\"522d6de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Utiliser l&rsquo;IA pour am\u00e9liorer vos fiches produits<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b145a08 elementor-widget elementor-widget-text-editor\" data-id=\"b145a08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fiches produits refus\u00e9es, difficult\u00e9 \u00e0 cat\u00e9goriser vos articles, des exigences sp\u00e9cifiques et diff\u00e9rentes par marketplace \u2026\u00a0<\/span><\/p><p><b>\ud83d\udc49 un travail long, r\u00e9p\u00e9titif, et difficile \u00e0 maintenir manuellement<\/b><\/p><p><span style=\"font-weight: 400;\">C\u2019est l\u00e0 qu\u2019intervient <\/span><a href=\"https:\/\/gestionnaire-flux.sellermania.com\/wetransform-lia-qui-r%C3%A9volutione-la-gestion-de-vos-catalogues\" target=\"_blank\" rel=\"noopener nofollow\"><b>WeTransform<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">La solution pour am\u00e9liorer tout un fichier de produits en quelques minutes. Les fiches sont corrig\u00e9es, compl\u00e9t\u00e9es et harmonis\u00e9es pr\u00eates \u00e0 \u00eatre envoy\u00e9es sur les marketplaces.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49<\/span><a href=\"https:\/\/gestionnaire-flux.sellermania.com\/wetransform-lia-qui-r%C3%A9volutione-la-gestion-de-vos-catalogues\" target=\"_blank\" rel=\"noopener nofollow\">WeTransform<\/a><b>\u00a0augmente consid\u00e9rablement vos chances d\u2019\u00eatre mis en avant par l\u2019IA aupr\u00e8s des consommateurs. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1724d elementor-widget elementor-widget-spacer\" data-id=\"ce1724d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c4e448 e-flex e-con-boxed e-con e-parent\" data-id=\"5c4e448\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d23a6a elementor-widget elementor-widget-spacer\" data-id=\"8d23a6a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63fd4130 e-con-full e-flex e-con e-parent\" data-id=\"63fd4130\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a580f2e vert elementor-widget elementor-widget-text-editor\" data-id=\"7a580f2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<pre>Demo<\/pre>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-305df52b vert elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"305df52b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>WeTransform<\/b>, l'IA qui r\u00e9volutionne<br> la gestion de vos <b>catalogues marketplaces<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5845445d elementor-align-center elementor-widget__width-initial elementor-mobile-align-left elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5845445d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u00e9mo 100% gratuite et sans engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46062c99 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"46062c99\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gestionnaire-flux.sellermania.com\/wetransform-lia-qui-r%C3%A9volutione-la-gestion-de-vos-catalogues\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez WeTransform<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>31 % de Fran\u00e7ais utilisant l&rsquo;IA pour leurs achats en ligne.<\/p>\n<p>Pour les vendeurs, l&rsquo;enjeu change : il ne suffit plus d&rsquo;\u00eatre pr\u00e9sent, il faut \u00eatre recommand\u00e9 par les algorithmes. <\/p>\n<p>D\u00e9couvrez comment utiliser l&rsquo;IA pour am\u00e9liorer vos fiches produits e en faire un levier de visibilit\u00e9 ultra-performant.<\/p>\n","protected":false},"author":3,"featured_media":99572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[81,1486],"tags":[],"class_list":["post-99558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces","category-actualites-marketplaces","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/99558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=99558"}],"version-history":[{"count":10,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/99558\/revisions"}],"predecessor-version":[{"id":99692,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/posts\/99558\/revisions\/99692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media\/99572"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=99558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/categories?post=99558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/tags?post=99558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}