{"id":50694,"date":"2020-03-30T19:08:18","date_gmt":"2020-03-30T17:08:18","guid":{"rendered":"https:\/\/www.sellermania.com\/?post_type=ufaq&#038;p=50694"},"modified":"2025-04-22T18:09:51","modified_gmt":"2025-04-22T16:09:51","slug":"quelles-sont-les-principales-differences-entre-amazon-vendor-central-1p-et-amazon-seller-central-3p","status":"publish","type":"ufaq","link":"https:\/\/www.sellermania.com\/fr\/blog\/faq-marketplace\/quelles-sont-les-principales-differences-entre-amazon-vendor-central-1p-et-amazon-seller-central-3p\/","title":{"rendered":"Quelles sont les principales diff\u00e9rences entre Amazon Vendor Central (1P) et Amazon Seller Central (3P)\u00a0?"},"content":{"rendered":"<style>.ewd-ufaq-post-margin-symbol { background-color: #50b4e2 !important; }.ewd-ufaq-post-margin-symbol { color: #ffffff !important; }.ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span { font-size: 8 !important; }.ewd-ufaq-faq-header-title a { font-family: Muli !important; }div.ewd-ufaq-faq-title h3 { font-family: Muli !important; }div.ewd-ufaq-faq-post p { font-family: Muli !important; }div.ewd-ufaq-faq-category-title h2 { font-family: Muli !important; }div.ewd-ufaq-faq-categories, div.ewd-ufaq-faq-tags { font-family: Muli !important; }<\/style><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-infinite_scroll ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='modified' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/fr\/wp-json\/wp\/v2\/ufaq\/50694' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-contemporary ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-50694-EdRKcxIN2T' data-post_id='50694'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >B<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h3>\n\t\t\t\tQuelles sont les principales diff\u00e9rences entre Amazon Vendor Central (1P) et Amazon Seller Central (3P)\u00a0?\t\t\t<\/h3>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t<div class='ewd-ufaq-faq-excerpt'>\n\t<p>Vendre sur Marketplace ou retail ? Quelle est la diff\u00e9rence ?\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\" data-payload=\"{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;50694&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;75&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Comment avez-vous trouv\u00e9 ?&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (75 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Quelles sont les principales diff\u00e9rences entre Amazon Vendor Central (1P) et Amazon Seller Central (3P)\u00a0?&quot;,&quot;width&quot;:&quot;112.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}\">\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 112.5px\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px\">\n            4.6\/5 - (75 votes)    <\/div>\n    <\/div>\n<\/p>\n<\/div>\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t\n<p class=\"wp-block-paragraph\"><strong>Amazon Vendor Central<\/strong> est le programme \u00ab\u00a0retail\u00a0\u00bb d&rsquo;Amazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est \u00e0 dire que les produits sont vendus \u00e0 Amazon qui les distribue selon les r\u00e8gles habituelles du commerce. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur <strong>Amazon Seller Central<\/strong>, les vendeurs professionnels vendent eux-m\u00eames leurs produits en exploitant les fonctionnalit\u00e9s de ventes propos\u00e9es par Amazon. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque vente sur Seller Central occasionne le paiement d&rsquo;une commission \u00e0 Amazon. A l&rsquo;inverse, la vente via Vendor Central fonctionne sur un mod\u00e8le \u00ab\u00a0classique\u00a0\u00bb d&rsquo;achat revente par Amazon. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En vendant en Retail \u00e0 Amazon, les marques ont en g\u00e9n\u00e9ral peu de contr\u00f4le sur leur prix de vente, qui est d\u00e9cid\u00e9 par Amazon. Amazon est connu pour avoir une politique de prix agressive, et pratique un benchmark automatique et syst\u00e9matique de la concurrence. D\u00e8s lors que vous vendez vos produits \u00e0 Amazon, vous perdez tout contr\u00f4le sur les prix de vente. Ce point n\u2019est pas sp\u00e9cifique \u00e0 Amazon, il en va de m\u00eame sur les autres sites de e-commerce, qui se benchmarkent les uns les autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A l&rsquo;inverse, si vous distribuez les produits via la Marketplace d&rsquo;Amazon, vous d\u00e9finissez vous-m\u00eame votre politique tarifaire. En contrepartie, vous effectuez vous-m\u00eame la livraison au consommateur, et assurez le service client. Il est toujours possible de passer par le service \u00ab\u00a0Exp\u00e9di\u00e9 par Amazon\u00a0\u00bb qui vous affranchit de la logistique et du service client, et est souvent une bonne solution pour une marque qui ne sait pas g\u00e9rer le consommateur final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix de distribuer ses produits par la marketplace permet aussi plus de contr\u00f4le sur sa gamme et sur la disponibilit\u00e9 de ses produits. C&rsquo;est la marque qui d\u00e9cide d&rsquo;afficher les produits en stock, alors que via Vendor Central, Amazon d\u00e9cide ou non de commander vos produits, ce qui parfois peut nuire \u00e0 la disponibilit\u00e9.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\" data-payload=\"{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;50694&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;75&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Comment avez-vous trouv\u00e9 ?&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (75 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Quelles sont les principales diff\u00e9rences entre Amazon Vendor Central (1P) et Amazon Seller Central (3P)\u00a0?&quot;,&quot;width&quot;:&quot;112.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}\">\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 112.5px\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px\">\n            4.6\/5 - (75 votes)    <\/div>\n    <\/div>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vendre sur Marketplace ou retail ? Quelle est la diff\u00e9rence ?<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[688,690],"ufaq-tag":[],"class_list":["post-50694","ufaq","type-ufaq","status-publish","hentry","ufaq-category-amazon","ufaq-category-vendre-sur-amazon","entry"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/50694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=50694"}],"version-history":[{"count":1,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/50694\/revisions"}],"predecessor-version":[{"id":94536,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/50694\/revisions\/94536"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=50694"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-category?post=50694"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-tag?post=50694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}