{"id":50702,"date":"2020-03-30T19:15:03","date_gmt":"2020-03-30T17:15:03","guid":{"rendered":"https:\/\/www.sellermania.com\/?post_type=ufaq&#038;p=50702"},"modified":"2025-04-22T18:13:57","modified_gmt":"2025-04-22T16:13:57","slug":"comment-surveiller-maitriser-et-controler-les-tarifs-pratiques-sur-le-marketplace-damazon","status":"publish","type":"ufaq","link":"https:\/\/www.sellermania.com\/fr\/blog\/faq-marketplace\/comment-surveiller-maitriser-et-controler-les-tarifs-pratiques-sur-le-marketplace-damazon\/","title":{"rendered":"Comment surveiller, maitriser et contr\u00f4ler les tarifs pratiqu\u00e9s sur la marketplace d&rsquo;Amazon&nbsp;?"},"content":{"rendered":"<style>.ewd-ufaq-post-margin-symbol { background-color: #50b4e2 !important; }.ewd-ufaq-post-margin-symbol { color: #ffffff !important; }.ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span { font-size: 8 !important; }.ewd-ufaq-faq-header-title a { font-family: Muli !important; }div.ewd-ufaq-faq-title h3 { font-family: Muli !important; }div.ewd-ufaq-faq-post p { font-family: Muli !important; }div.ewd-ufaq-faq-category-title h2 { font-family: Muli !important; }div.ewd-ufaq-faq-categories, div.ewd-ufaq-faq-tags { font-family: Muli !important; }<\/style><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-infinite_scroll ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='modified' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/fr\/wp-json\/wp\/v2\/ufaq\/50702' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-contemporary ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-50702-NfXS5LDlaT' data-post_id='50702'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >B<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h3>\n\t\t\t\tComment surveiller, maitriser et contr\u00f4ler les tarifs pratiqu\u00e9s sur la marketplace d&rsquo;Amazon&nbsp;?\t\t\t<\/h3>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t\n<p>En tant que marque, vendre sur Amazon permet de veiller sur les prix pratiqu\u00e9s par les concurrents et les revendeurs parfois tr\u00e8s agressifs.<\/p>\n\n\n\n<p>M\u00eame si les marques ne peuvent pas imposer de prix sur Amazon, \u00eatre vendeur en marketplace donne une transparence sur les prix pratiqu\u00e9s par les autres vendeurs sur les m\u00eames produits.<\/p>\n\n\n\n<p>\u00catre une marque r\u00e9f\u00e9renc\u00e9e et active sur Amazon est une bonne mani\u00e8re d&rsquo;effectuer une veille sur le pricing pratiqu\u00e9 par les vendeurs.<\/p>\n\n\n\n<p>Le logiciel de Sellermania int\u00e8gre un module de calcul de prix dynamique \u00ab\u00a0Market First\u00a0\u00bb, prim\u00e9 et r\u00e9compens\u00e9 pour son innovation, qui permet un ajustement dynamique de l&rsquo;ensemble de ses prix, en temps r\u00e9el sur Amazon, en fonction d&rsquo;un grand nombre de crit\u00e8res : la concurrence, le type de logistique (Exp\u00e9di\u00e9 par Amazon ou non), l&rsquo;\u00e9tat des produits neuf ou d&rsquo;occasion, le profil du vendeur, l&rsquo;obtention de la boite d&rsquo;achat, la nationalit\u00e9 du concurrent etc. L&rsquo;ajustement se fait automatiquement, sans intervention du vendeur, une fois le process param\u00e9tr\u00e9, ce qui est tr\u00e8s rapide.<\/p>\n\n\n\n<p>L&rsquo;impact sur les ventes est majeur, et 99% des vendeurs qui utilisent cette solution constatent un impact important sur le chiffre d&rsquo;affaires.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\" data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;50702&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;75&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Comment avez-vous trouv\u00e9 ?&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (75 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Comment surveiller, maitriser et contr\u00f4ler les tarifs pratiqu\u00e9s sur la marketplace d\\u0026#039;Amazon\\u0026nbsp;?&quot;,&quot;width&quot;:&quot;112.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 112.5px\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px\">\n            4.6\/5 - (75 votes)    <\/div>\n    <\/div>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B Comment surveiller, maitriser et contr\u00f4ler les tarifs pratiqu\u00e9s sur la marketplace d&rsquo;Amazon&nbsp;? En tant que marque, vendre sur Amazon permet de veiller sur les prix pratiqu\u00e9s par les concurrents et les revendeurs parfois tr\u00e8s agressifs. M\u00eame si les marques ne peuvent pas imposer de prix sur Amazon, \u00eatre vendeur en marketplace donne une transparence [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[690],"ufaq-tag":[],"class_list":["post-50702","ufaq","type-ufaq","status-publish","hentry","ufaq-category-vendre-sur-amazon","entry"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/50702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=50702"}],"version-history":[{"count":1,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/50702\/revisions"}],"predecessor-version":[{"id":94550,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/50702\/revisions\/94550"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=50702"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-category?post=50702"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-tag?post=50702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}