{"id":50704,"date":"2020-03-30T19:16:33","date_gmt":"2020-03-30T17:16:33","guid":{"rendered":"https:\/\/www.sellermania.com\/?post_type=ufaq&#038;p=50704"},"modified":"2025-04-22T18:10:30","modified_gmt":"2025-04-22T16:10:30","slug":"quelle-part-des-ventes-representent-les-ventes-marketplace-par-rapport-aux-ventes-retail","status":"publish","type":"ufaq","link":"https:\/\/www.sellermania.com\/fr\/blog\/faq-marketplace\/quelle-part-des-ventes-representent-les-ventes-marketplace-par-rapport-aux-ventes-retail\/","title":{"rendered":"Quelle part des ventes repr\u00e9sentent les ventes Marketplace par rapport aux ventes retail\u00a0?"},"content":{"rendered":"<style>.ewd-ufaq-post-margin-symbol { background-color: #50b4e2 !important; }.ewd-ufaq-post-margin-symbol { color: #ffffff !important; }.ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span { font-size: 8 !important; }.ewd-ufaq-faq-header-title a { font-family: Muli !important; }div.ewd-ufaq-faq-title h3 { font-family: Muli !important; }div.ewd-ufaq-faq-post p { font-family: Muli !important; }div.ewd-ufaq-faq-category-title h2 { font-family: Muli !important; }div.ewd-ufaq-faq-categories, div.ewd-ufaq-faq-tags { font-family: Muli !important; }<\/style><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-infinite_scroll ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='modified' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/fr\/wp-json\/wp\/v2\/ufaq\/50704' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-contemporary ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-50704-I6VjgQToLt' data-post_id='50704'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >B<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h3>\n\t\t\t\tQuelle part des ventes repr\u00e9sentent les ventes Marketplace par rapport aux ventes retail\u00a0?\t\t\t<\/h3>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t\n<p><strong>Les ventes via Marketplace<\/strong> peuvent repr\u00e9senter une part \u00e9norme et en forte croissance des ventes totales d&rsquo;un site Internet. <\/p>\n\n\n\n<p>D&rsquo;apr\u00e8s la FEVAD, les ventes marketplaces repr\u00e9sentent <strong>34% des ventes globales des sites qui en d\u00e9tiennent.<\/strong><\/p>\n\n\n\n<p>Sur Amazon, les ventes Marketplace en France repr\u00e9senteraient <strong>70% des ventes<\/strong> globales, un chiffre sup\u00e9rieur \u00e0 la moyenne du site, qui se trouve autour de 60%. Certains pays ont \u00e9t\u00e9 ouverts exclusivement en mode \u00ab\u00a0marketplace\u00a0\u00bb, c&rsquo;est le cas de l&rsquo;Inde, o\u00f9 100% des ventes Amazon sont r\u00e9alis\u00e9es par les vendeurs de la marketplace. <\/p>\n\n\n\n<p>C\u00f4t\u00e9 vendeurs, la part que repr\u00e9sente les marketplaces dans leur activit\u00e9 peut \u00eatre tr\u00e8s variable. Certaines entreprises vendent exclusivement sur les marketplaces et donc y r\u00e9alisent 100% de leur chiffre (c&rsquo;est le cas de Momox par exemple, entreprise allemande r\u00e9alisant plus de 100M\u20ac de chiffre d&rsquo;affaires sur les marketplaces). <strong>Pour d&rsquo;autres qui ont un site internet, il n&rsquo;est pas rare que les marketplaces repr\u00e9sentent 10 \u00e0 30% de leur volume d&rsquo;affaires. <\/strong><\/p>\n\n\n\n<p>Ceci n&rsquo;est certainement pas une r\u00e8gle, car cela d\u00e9pendra de l&rsquo;investissement et la strat\u00e9gie de chaque vendeur. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\" data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;50704&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;75&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Comment avez-vous trouv\u00e9 ?&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (75 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Quelle part des ventes repr\u00e9sentent les ventes Marketplace par rapport aux ventes retail\u00a0?&quot;,&quot;width&quot;:&quot;112.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 112.5px\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px\">\n            4.6\/5 - (75 votes)    <\/div>\n    <\/div>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B Quelle part des ventes repr\u00e9sentent les ventes Marketplace par rapport aux ventes retail\u00a0? Les ventes via Marketplace peuvent repr\u00e9senter une part \u00e9norme et en forte croissance des ventes totales d&rsquo;un site Internet. D&rsquo;apr\u00e8s la FEVAD, les ventes marketplaces repr\u00e9sentent 34% des ventes globales des sites qui en d\u00e9tiennent. Sur Amazon, les ventes Marketplace en [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[690,694,692],"ufaq-tag":[],"class_list":["post-50704","ufaq","type-ufaq","status-publish","hentry","ufaq-category-vendre-sur-amazon","ufaq-category-fnac","ufaq-category-vendre-sur-les-marketplaces","entry"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/50704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=50704"}],"version-history":[{"count":1,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/50704\/revisions"}],"predecessor-version":[{"id":94540,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/50704\/revisions\/94540"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=50704"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-category?post=50704"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-tag?post=50704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}