{"id":54294,"date":"2020-11-18T08:16:10","date_gmt":"2020-11-18T07:16:10","guid":{"rendered":"https:\/\/www.sellermania.com\/?post_type=ufaq&#038;p=54294"},"modified":"2021-05-30T22:38:05","modified_gmt":"2021-05-30T20:38:05","slug":"quest-ce-quun-gestionnaire-de-flux","status":"publish","type":"ufaq","link":"https:\/\/www.sellermania.com\/fr\/blog\/faq-marketplace\/quest-ce-quun-gestionnaire-de-flux\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;un gestionnaire de flux ?"},"content":{"rendered":"<style>.ewd-ufaq-post-margin-symbol { background-color: #50b4e2 !important; }.ewd-ufaq-post-margin-symbol { color: #ffffff !important; }.ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span { font-size: 8 !important; }.ewd-ufaq-faq-header-title a { font-family: Muli !important; }div.ewd-ufaq-faq-title h3 { font-family: Muli !important; }div.ewd-ufaq-faq-post p { font-family: Muli !important; }div.ewd-ufaq-faq-category-title h2 { font-family: Muli !important; }div.ewd-ufaq-faq-categories, div.ewd-ufaq-faq-tags { font-family: Muli !important; }<\/style><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-infinite_scroll ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='modified' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/fr\/wp-json\/wp\/v2\/ufaq\/54294' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-contemporary ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-54294-Dhn1r1zjPE' data-post_id='54294'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >B<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h3>\n\t\t\t\tQu&rsquo;est-ce qu&rsquo;un gestionnaire de flux ?\t\t\t<\/h3>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54294\" class=\"elementor elementor-54294\" data-elementor-post-type=\"ufaq\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c8382b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c8382b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36b24bb6\" data-id=\"36b24bb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d04dc3b elementor-widget elementor-widget-text-editor\" data-id=\"4d04dc3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><strong>Gestionnaire de flux produits, gestionnaire de flux marketplaces, Int\u00e9grateur marketplace, agr\u00e9gateur de flux<\/strong> :&nbsp;<span style=\"font-family: Muli;font-size: 18px;font-style: normal;white-space: pre-wrap\">c&rsquo;est un outil qui permet \u00e0 un e-commer\u00e7ant d&rsquo;exporter son flux produits pour vendre ses articles sur les marketplaces, comparateurs  de prix, r\u00e9seaux sociaux, plateformes de retargeting etc.<\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p>Chez Sellermania, la gestion de flux est notre quotidien : les e-commer\u00e7ants\/es utilisent <a href=\"https:\/\/www.sellermania.com\/plateforme-pour-vendeurs-marketplaces\/diffusion-centralisee-des-catalogues-sur-les-marketplaces\/\">notre technologie de gestion de flux<\/a> pour optimiser leur activit\u00e9 sur les marketplaces.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Lorsque l\u2019on a un site e-commerce et que l\u2019on veut exporter les produits de son site sur les marketplaces, cela passe par un flux produit, export\u00e9 quotidiennement du site e-commerce. Le gestionnaire de flux marketplaces va permettre de diffuser ce flux produits sur les diff\u00e9rents canaux que vous aurez cibl\u00e9s.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Chaque marketplace a ses propres exigences en mati\u00e8re de r\u00e9f\u00e9rencement et de cr\u00e9ation de catalogue produits : les r\u00e9f\u00e9rences doivent \u00eatre cat\u00e9goris\u00e9es selon une norme (\u00ab T\u00e9l\u00e9phones portables \u00bb, \u00ab Accessoires Kit mains libres \u00bb, \u00ab Tablettes \u00bb\u2026) , les produits d\u00e9crits par des attributs sp\u00e9cifiques (\u00ab Puissance \u00bb, \u00ab Poids \u00bb, \u00ab M\u00e9moire \u00bb\u2026).<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Le flux produits de votre site e-commerce va devoir \u00eatre adapt\u00e9&nbsp;et optimis\u00e9<\/strong> pour remplir ces exigences et permettre la cr\u00e9ation de catalogue sur les marketplaces et autres canaux.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Le <a href=\"https:\/\/www.sellermania.com\/fr\/vendre-sur-les-marketplaces\/gestionnaire-flux-marketplace-solution-gestion-flux\/\">gestionnaire de flux marketplaces<\/a>, chez Sellermania par exemple, consiste en une s\u00e9rie de r\u00e8gles, appel\u00e9es <strong>r\u00e8gles de mapping<\/strong>, qui permettent d\u2019adapter votre flux produits aux catalogues des marketplaces. Ces r\u00e8gles sont \u00e0 param\u00e9trer une seule fois, ce qui permet <strong>d\u2019automatiser<\/strong> les processus par la suite, et cr\u00e9er vos nouvelles r\u00e9f\u00e9rences automatiquement sur les marketplaces.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Un gestionnaire de flux (feed manager, en anglais), aussi appel\u00e9 un agr\u00e9gateur de flux, devient indispensable pour la mise en ligne sur plusieurs marketplaces afin d\u2019optimiser et d\u2019automatiser les mises en vente. Il vous facilite la gestion quotidienne de la vente en ligne sur les marketplaces.<\/p>\n<p><\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2020\/10\/Home-page-infographie.jpg\" alt=\"Gestionnaire de flux marketplace Sellermania\"><p><\/p>\n<figcaption>La gestion de flux e-commerce chez Sellermania, permet la diffusion vers les marketplaces &nbsp;d&rsquo;une part, et de r\u00e9cup\u00e9rer les commandes d&rsquo;autre part<\/figcaption>\n<\/figure>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\" data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;54294&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;76&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Comment avez-vous trouv\u00e9 ?&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (76 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Qu\\u0026#039;est-ce qu\\u0026#039;un gestionnaire de flux ?&quot;,&quot;width&quot;:&quot;112.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 112.5px\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px\">\n            4.6\/5 - (76 votes)    <\/div>\n    <\/div>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B Qu&rsquo;est-ce qu&rsquo;un gestionnaire de flux ? Gestionnaire de flux produits, gestionnaire de flux marketplaces, Int\u00e9grateur marketplace, agr\u00e9gateur de flux :&nbsp;c&rsquo;est un outil qui permet \u00e0 un e-commer\u00e7ant d&rsquo;exporter son flux produits pour vendre ses articles sur les marketplaces, comparateurs de prix, r\u00e9seaux sociaux, plateformes de retargeting etc. Chez Sellermania, la gestion de flux est [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[732],"ufaq-tag":[],"class_list":["post-54294","ufaq","type-ufaq","status-publish","hentry","ufaq-category-6-questions-sur-les-gestionnaires-de-flux","entry"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/54294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=54294"}],"version-history":[{"count":0,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/54294\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=54294"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-category?post=54294"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-tag?post=54294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}