{"id":54298,"date":"2020-11-18T08:17:57","date_gmt":"2020-11-18T07:17:57","guid":{"rendered":"https:\/\/www.sellermania.com\/?post_type=ufaq&#038;p=54298"},"modified":"2023-01-09T08:52:35","modified_gmt":"2023-01-09T07:52:35","slug":"quest-ce-quun-flux-produits","status":"publish","type":"ufaq","link":"https:\/\/www.sellermania.com\/fr\/blog\/faq-marketplace\/quest-ce-quun-flux-produits\/","title":{"rendered":"Qu\u2019est-ce qu\u2019un flux produits ?"},"content":{"rendered":"<style>.ewd-ufaq-post-margin-symbol { background-color: #50b4e2 !important; }.ewd-ufaq-post-margin-symbol { color: #ffffff !important; }.ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span { font-size: 8 !important; }.ewd-ufaq-faq-header-title a { font-family: Muli !important; }div.ewd-ufaq-faq-title h3 { font-family: Muli !important; }div.ewd-ufaq-faq-post p { font-family: Muli !important; }div.ewd-ufaq-faq-category-title h2 { font-family: Muli !important; }div.ewd-ufaq-faq-categories, div.ewd-ufaq-faq-tags { font-family: Muli !important; }<\/style><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-infinite_scroll ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='modified' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/fr\/wp-json\/wp\/v2\/ufaq\/54298' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-contemporary ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-54298-RffOhSw5Lm' data-post_id='54298'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >B<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h3>\n\t\t\t\tQu\u2019est-ce qu\u2019un flux produits ?\t\t\t<\/h3>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t\n<p>Votre catalogue produits est en g\u00e9n\u00e9ral issu d\u2019un site e-commerce (Prestashop, Magento, Drupal, Woocommerce, site propri\u00e9taire\u2026), d\u2019un ERP, d\u2019un PIM, ou d\u2019un simple fichier Excel.<\/p>\n\n\n\n<p>Il contient toutes vos r\u00e9f\u00e9rences, avec deux types d\u2019informations\u00a0: les informations li\u00e9es au produit, qui d\u00e9crivent l\u2019article vendu, ind\u00e9pendamment du commer\u00e7ant, et les informations d\u2019offres, sp\u00e9cifiques au commer\u00e7ant, qui d\u00e9crivent le prix de vente, le stock, le d\u00e9lai, etc.<\/p>\n\n\n\n<p><strong>Les informations descriptives des produits&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Code EAN<\/li>\n\n\n\n<li>Titre<\/li>\n\n\n\n<li>Marque<\/li>\n\n\n\n<li>Description<\/li>\n\n\n\n<li>Lien d\u2019image<\/li>\n\n\n\n<li>Cat\u00e9gorie<\/li>\n\n\n\n<li>Mots cl\u00e9s<\/li>\n\n\n\n<li>Attributs sp\u00e9cifiques&nbsp;permettant de d\u00e9crire l\u2019article<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n\n\n\n<p><strong>Les informations d\u2019offres&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantit\u00e9 en stock<\/li>\n\n\n\n<li>Prix de vente<\/li>\n\n\n\n<li>D\u00e9lai de livraison<\/li>\n\n\n\n<li>Modalit\u00e9s de livraison<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n\n\n\n<p>En rouge, les informations produits, et en vert les informations offres :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/www.sellermania.com\/wp-content\/uploads\/2021\/05\/produit_offre-1.png\" alt=\"Difference offres et produits pour le flux produits int\u00e9grateur de flux marketplace\" \/><figcaption class=\"wp-element-caption\">Le flux produits contient des informations produits (en rouge) et des informations d&rsquo;offres (en vert)<\/figcaption><\/figure>\n\n\n\n<p>Il est important que les informations li\u00e9es aux produits et les informations d\u2019offres soient bien distingu\u00e9es. On ne doit pas retrouver de frais de livraison dans les descriptions des articles, ou l\u2019adresse de votre site Internet sur les images des produits. Les informations descriptives des produits vont servir \u00e0 cr\u00e9er des fiches articles sur les sites des marketplaces, et elles doivent donc \u00eatre ind\u00e9pendantes de vos informations d\u2019offres, et se contenter de d\u00e9crire les articles vendus.<\/p>\n\n\n\n<p>Certaines marketplaces demandent un niveau de d\u00e9tail relativement \u00e9lev\u00e9 pour d\u00e9crire les articles, en multipliant les attributs comme la longueur, le poids, le genre, la couleur, etc. Cela peut devenir rapidement compliqu\u00e9 si le flux produits ne contient pas assez d\u2019informations pour remplir ces attributs. De m\u00eame, si ces informations sont peu facilement identifiables dans le flux produits, car m\u00e9lang\u00e9es dans la description des articles, par exemple, cela rend l\u2019int\u00e9gration complexe.<\/p>\n\n\n\n<p>Plus le flux produits sera riche, plus l\u2019int\u00e9gration sur les marketplaces sera simple.<\/p>\n\n\n\n<p>Le format du &nbsp;fichier lui-m\u00eame, qu&rsquo;il soit CSV ou XML a en g\u00e9n\u00e9ral peu d&rsquo;importance, m\u00eame si, souvent le CSV est plus pratique.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\" data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;54298&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;75&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Comment avez-vous trouv\u00e9 ?&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (75 votes)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Qu\u2019est-ce qu\u2019un flux produits ?&quot;,&quot;width&quot;:&quot;112.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 112.5px\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px\">\n            4.6\/5 - (75 votes)    <\/div>\n    <\/div>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B Qu\u2019est-ce qu\u2019un flux produits ? Votre catalogue produits est en g\u00e9n\u00e9ral issu d\u2019un site e-commerce (Prestashop, Magento, Drupal, Woocommerce, site propri\u00e9taire\u2026), d\u2019un ERP, d\u2019un PIM, ou d\u2019un simple fichier Excel. Il contient toutes vos r\u00e9f\u00e9rences, avec deux types d\u2019informations\u00a0: les informations li\u00e9es au produit, qui d\u00e9crivent l\u2019article vendu, ind\u00e9pendamment du commer\u00e7ant, et les informations [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[732,730],"ufaq-tag":[],"class_list":["post-54298","ufaq","type-ufaq","status-publish","hentry","ufaq-category-6-questions-sur-les-gestionnaires-de-flux","ufaq-category-gestionnaire-de-flux-marketplace","entry"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/54298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=54298"}],"version-history":[{"count":0,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/54298\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=54298"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-category?post=54298"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-tag?post=54298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}