{"id":70268,"date":"2021-05-11T08:41:11","date_gmt":"2021-05-11T06:41:11","guid":{"rendered":"https:\/\/www.sellermania.com\/?post_type=ufaq&#038;p=70268"},"modified":"2021-05-11T08:41:12","modified_gmt":"2021-05-11T06:41:12","slug":"ne-risque-t-on-pas-de-vendre-a-la-planche-avec-un-logiciel-de-repricing","status":"publish","type":"ufaq","link":"https:\/\/www.sellermania.com\/fr\/blog\/faq-marketplace\/ne-risque-t-on-pas-de-vendre-a-la-planche-avec-un-logiciel-de-repricing\/","title":{"rendered":"Ne risque-t-on pas de vendre \u00e0 la planche avec un logiciel de repricing ?"},"content":{"rendered":"<style>.ewd-ufaq-post-margin-symbol { background-color: #50b4e2 !important; }.ewd-ufaq-post-margin-symbol { color: #ffffff !important; }.ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span { font-size: 8 !important; }.ewd-ufaq-faq-header-title a { font-family: Muli !important; }div.ewd-ufaq-faq-title h3 { font-family: Muli !important; }div.ewd-ufaq-faq-post p { font-family: Muli !important; }div.ewd-ufaq-faq-category-title h2 { font-family: Muli !important; }div.ewd-ufaq-faq-categories, div.ewd-ufaq-faq-tags { font-family: Muli !important; }<\/style><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-infinite_scroll ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='modified' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/fr\/wp-json\/wp\/v2\/ufaq\/70268' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-contemporary ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-70268-d2jxPKINGd' data-post_id='70268'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >B<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h3>\n\t\t\t\tNe risque-t-on pas de vendre \u00e0 la planche avec un logiciel de repricing ?\t\t\t<\/h3>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t\n<p>Le fait est que les marketplaces sont un environnement concurrentiel. Avec ou sans logiciel, les vendeurs de plus en plus nombreux r\u00e9ajustent leurs prix de vente, plus ou moins r\u00e9guli\u00e8rement. <\/p>\n\n\n\n<p><strong>Le logiciel de repricing permet seulement d&rsquo;automatiser ce processus, de le faire plus vite, de baisser ses prix, mais aussi de les remonter.<\/strong><\/p>\n\n\n\n<p>L&rsquo;important est de d\u00e9finir ses bornes de prix correctement. Lorsque l&rsquo;on d\u00e9finit son prix plancher, il faut le faire intelligemment, et s&rsquo;assurer de prendre en compte ses marges. Un vendeur doit \u00eatre satisfait de vendre \u00e0 son prix plancher. D\u00e9finir sa borne de prix haut est \u00e9galement important, et permet de vendre \u00e0 un prix confortable lorsque la concurrence se fait plus rare.<\/p>\n\n\n\n<p><strong>Il est aussi important d&rsquo;\u00e9tablir des strat\u00e9gies de marge avec son logiciel de repricing<\/strong> : exclure certains vendeurs qui ont un d\u00e9lai de livraison long, des \u00e9valuations clients m\u00e9diocres, vendent des produits reconditionn\u00e9s, ne sont pas pros&#8230;<\/p>\n\n\n\n<p>Les vendeurs \u00e9quip\u00e9s d&rsquo;un logiciel de repricing pour Amazon ou pour les autres marketplaces r\u00e9alisent plus de vente et souvent avec un meilleur prix de vente que les autres. Nous l&rsquo;avons constat\u00e9 lors du confinement, o\u00f9 <strong>les vendeurs munis d&rsquo;un logiciel de repricing ont augment\u00e9 leurs prix moyens de 15%<\/strong> dans le m\u00eame temps qu&rsquo;ils ont r\u00e9alis\u00e9 une forte croissance.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\" data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;70268&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Comment avez-vous trouv\u00e9 ?&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 vote)&quot;,&quot;size&quot;:&quot;20&quot;,&quot;title&quot;:&quot;Ne risque-t-on pas de vendre \u00e0 la planche avec un logiciel de repricing ?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 20px;height: 20px\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 16px\">\n            <span class=\"kksr-muted\">Comment avez-vous trouv\u00e9 ?<\/span>\n    <\/div>\n    <\/div>\n<\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B Ne risque-t-on pas de vendre \u00e0 la planche avec un logiciel de repricing ? Le fait est que les marketplaces sont un environnement concurrentiel. Avec ou sans logiciel, les vendeurs de plus en plus nombreux r\u00e9ajustent leurs prix de vente, plus ou moins r\u00e9guli\u00e8rement. Le logiciel de repricing permet seulement d&rsquo;automatiser ce processus, de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[1478],"ufaq-tag":[],"class_list":["post-70268","ufaq","type-ufaq","status-publish","hentry","ufaq-category-faq-repricing-marketplaces","entry"],"_links":{"self":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/70268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/comments?post=70268"}],"version-history":[{"count":0,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq\/70268\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/media?parent=70268"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-category?post=70268"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.sellermania.com\/fr\/wp-json\/wp\/v2\/ufaq-tag?post=70268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}