The last few years have been rich in events in e-commerce and marketplaces: the multiplication of the number of marketplaces, the drastic increase in the number of sellers, the emergence of repackaged products, the yellow vests crisis, the triumph of Black Friday, from 11 11 and to a lesser extent
I was the second Amazon employee in France, I managed the Amazon France marketplace when it was launched, and Amazon’s books, software and video games activities. The values, the principles of Amazon remain the same year after year, and the criteria for selling and succeeding in the Amazon marketplace remain
One month after launching exclusively the Back Market automated pricing , we are proud to continue to develop Market First, our pricing technology, and to unveil “real-time pricing” for Amazon. Real-time pricing is a major technological innovation that allows sellers on marketplaces to adjust their prices intelligently and much faster
Tired of repeating the same actions in Excel? To transform your supplier files into usable files? To transform yourself into an Excel expert to sell on marketplaces? If you are a geek at heart, you know how to make macros in Excel , you click a button and transform your
Définition de marketplace (place de marché) : Une marketplace est un site de e-commerce qui permet à des vendeurs tiers de vendre leurs produits. Le site e-commerce est alors considéré comme une plateforme qui fédère un certain nombre de vendeurs, qui eux, distribuent leurs produits et effectuent les livraisons. La
To sell your brand on Amazon, the ideal is to be selected “Amazon’s Choice”, the label that you see appearing on certain products. This feature, which appeared on Amazon.fr since November 2017, is a selection and choice criterion that gives undeniable visibility to certain products in search results. The impact
Definition of the buy box (buy box): The shopping box corresponds to the button ” Add to Cart »On marketplaces. Whoever has the best combination of low price and good service will see their offer associated with the add to cart button, which buyers click on. The seller is said
The EAN (European Article Numbering) is an 8 or 13 digit barcode identifying a unique product, which is used in trade and industry. History of the EAN code It was in the United States, after the Second World War, that the idea of a barcode appeared. Following the end of
On the different marketplaces, the sales potential is enormous. You still have to respect the quality criteria at the risk of seeing your seller account suspended or even closed. But what are the criteria taken into account by marketplaces ? Amazon For the American marketplace, the performance indicators are :
