Définition de marketplace (place de marché) : Une marketplace est un site de e-commerce qui permet à des vendeurs tiers de vendre leurs produits. Le site e-commerce est alors considéré comme une plateforme qui fédère un certain nombre de vendeurs, qui eux, distribuent leurs produits et effectuent les livraisons. La
To sell your brand on Amazon, the ideal is to be selected “Amazon’s Choice”, the label that you see appearing on certain products. This feature, which appeared on Amazon.fr since November 2017, is a selection and choice criterion that gives undeniable visibility to certain products in search results. The impact
Definition of the buy box (buy box): The shopping box corresponds to the button ” Add to Cart »On marketplaces. Whoever has the best combination of low price and good service will see their offer associated with the add to cart button, which buyers click on. The seller is said
The EAN (European Article Numbering) is an 8 or 13 digit barcode identifying a unique product, which is used in trade and industry. History of the EAN code It was in the United States, after the Second World War, that the idea of a barcode appeared. Following the end of
On the different marketplaces, the sales potential is enormous. You still have to respect the quality criteria at the risk of seeing your seller account suspended or even closed. But what are the criteria taken into account by marketplaces ? Amazon For the American marketplace, the performance indicators are :
