The European Parliament and the Council signed an agreement on 22 March and 23 April to better regulate platforms. What is the impact for marketplaces and sellers? The two agreements have different goals, and overall aim to better regulate social networking and digital content platforms (tablets, phones). But there are
WHAT IS THE IMPACT OF HIGH INFLATION ON YOUR MARKETPLACE BUSINESS? Inflation is back For several months, everyone has been talking about it: inflation is back. According to the latest figures from the German government, it is currently 7.3% (March 2022) and is the result of rising energy and oil
The year starts off strong with two new marketplaces added to the Sellermania universe . LDLC and La Poste. The first is specialized in high tech categories and the second focuses on all categories related to stationery, cardboard, logistics. These two marketplaces operate under Mirakl and are now fully integrated
And why not really treat yourself… for an e-merchant, what could be better than to exceed your year-end objectives and take full advantage of the busy season? On the marketplaces, it simply means winning the buy box. The buy box is the Holy Grail of any seller on the marketplaces,
Marketplace feed manager, e-commerce feed aggregator, marketplace feed management solution … these terms all mean the same thing and define new players who have appeared in the e-commerce world over the past ten years. The proliferation of sales channels, and in particular marketplaces, have enabled merchants to distribute their products
New design, ergonomics, dashboard, completely revised product sheet, enhanced exports We are pleased to present the Sellermania V3, which is enriched with a number of new features and improvements. At Sellermania, we believe that not all feed managers and marketplace integrators are created equal. The “platform” type feed managers are
Flow managers allow you to distribute your product feed on marketplaces and marketing channels. Several exist on the market and offer different services. How to differentiate them? Two types of flow managers It is sometimes difficult to differentiate between flow management solutions. All of them seem to provide a similar
For several years, Amazon has offered to advertise on their platform as well as that of their partners. The American giant offers to promote your products on the site, through banners in search results, customizable shops, landing page … The goal : stay on the Amazon website The principle is
Selling on marketplaces has never been as dynamic as during containment. Much has been said about a phenomenon of postponing physical sales to Marketplaces sales, but the scale of the phenomenon is unprecedented. Based on 450 sellers analyzed, 71% maintained a activity of sale via marketplaces during the period of
Each marketplace has a specific fee system. The fee structure is generally the same for all marketplaces and consists of a monthly subscription and a commission. The amounts, although comparable, vary from one marketplace to another, and it is important to understand them well in order to be able to
Shopping Actions, Google’s new sales platform, has been deployed since the beginning of September to 100% of French Internet users. France is the only country in the world to benefit from this experience, with the United States replacing its Google Express offer by Shopping Actions. There is no doubt that
The Sellermania Mapper makes it possible to transform the product flows of e-merchants in a flexible and universal way, with the aim of creating new references on marketplaces. A new function has just emerged: the vertical list function. It’s a simple way to list the combinations of the same product
Sellermania unveils a crucial technological innovation for Back Market sellers. Automated Pricing (or Repricing) will allow them to increase their sales thanks to the Buy Box. Explanations: Back Market success Back Market, the marketplace specializing in the sale of refurbished products has been very successful. With more than 1.5 million
Thursday, October 10, in Paris, took place the presentation of Ecommerce Trophies . Organized by Ecommerce Magazine for several years, the Trophies reward the best projects and initiatives in the … Ecommerce. The entire Ecommerce value chain is covered thanks to the different price categories: UX, Cross Canal, Acquisition, Loyalty,
The last few years have been rich in events in e-commerce and marketplaces: the multiplication of the number of marketplaces, the drastic increase in the number of sellers, the emergence of repackaged products, the yellow vests crisis, the triumph of Black Friday, from 11 11 and to a lesser extent
I was the second Amazon employee in France, I managed the Amazon France marketplace when it was launched, and Amazon’s books, software and video games activities. The values, the principles of Amazon remain the same year after year, and the criteria for selling and succeeding in the Amazon marketplace remain
One month after launching exclusively the Back Market automated pricing , we are proud to continue to develop Market First, our pricing technology, and to unveil “real-time pricing” for Amazon. Real-time pricing is a major technological innovation that allows sellers on marketplaces to adjust their prices intelligently and much faster
Tired of repeating the same actions in Excel? To transform your supplier files into usable files? To transform yourself into an Excel expert to sell on marketplaces? If you are a geek at heart, you know how to make macros in Excel , you click a button and transform your
