Sell on Google

Shopping Actions is Google’s marketplace platform.

It allows you to buy products directly from their search engine.

shopping actions

Introduced in the United States 2 years ago, this new marketplace was officially launched in March 2019 in France. France is the only market in the world outisde of the US where this experience is up and running. Several partnerships have already been launched: Auchan, Carrefour, Boulanger, Fnac and Darty.

This is a real opportunity for the first merchants accessible to buyers on Google Shopping Actions.

As usual, the first arrivals on this type of platform take pride in being first, and can develop before too many competitors regroup. We therefore strongly encourage you to register as soon as possible.

According to François Loviton, Director of Brand at Google: “We consider that the Shopping Actions program is an opportunity for merchants, who will be able to offer a new, fluid shopping experience and product discovery to their consumers on different Google properties, therefore starting on the Google Shopping tab, and later on the Google Assistant in France. “.

Request more information to sell your products on marketplaces (reserved for professionals)

The difference between Google Shopping and Shopping Actions

The fundamental difference : Google Shopping is a comparator, and does not allow a buyer to purchase directly directly from Google. When you click on a product page for this Google service, it will automatically redirect the buyer to the merchant’s website, where the buyer can complete the transaction.

With Shopping Actions, the ads are visible in the Shopping section of Google and can be identified by a new blue button : Buy with Google. This allows you to stay in the Google environment, without being redirected to another merchant site. So you pay on Google, like on any other platform of this type.

Another advantage is being able to put products from different sellers in your basket.

On the Google comparator, the platform is paid on a cost per click basis. While for the Google marketplace, the seller only pays if the product has been sold (commission system.).

Google Shopping and Shopping Actions are therefore completely complementary.

On Google Shopping, you appear in the search results and the visitor is redirected to your site: 

Example: Google Shopping

Google shopping search engine

Example: Shopping Actions

comparator google shopping smartphone

Step 1: Create a Google Merchant account

For its Google marketplaces services, the creation of a single Merchant Center account is required. Through this unique account, Google Shopping campaigns are managed, and a Shopping Actions product catalogs can be integrated and updated.

Selling on Shopping Actions ensures you a presence in the Google ecosystem:

Shopping Actions integration
  • Google Assistant: the voice recognition system – Allowing you to ask Google to find a phone charger to buy
  • Google Shopping: the comparator allowing you to see the different brands and prices of the phone chargers offered
  • Shopping Actions: the experience through which you buy directly on Google
  • Google Express: Google’s fast delivery service. Once the order is placed, Google will deliver the phone charger to you within a short time
  • Google account: it is thanks to the unified Google account that the recommendations will be personalized, the delivery address geo localized, and the various information filled in

Shopping Actions eligibility criteria

To join the adventure on the Google platform, you must meet certain conditions:

  • Have a legal entity, bank account and customer service in France
  • Have your own inventory (which does not come from another Marketplace)
  • Provide quality content (data is subject to Google quality testing and must be validated)
  • New products only 
  • No heavy and bulky products (< 30 kilos)
  • Warehouses in France (deliveries and returns managed in France: delivery within less than 5 days among other things)
  • Categories: Electronics, Home and Garden, Beauty and Health, Fashion, Toys and Media

In addition to its partners with big names in distribution, “Shopping Actions is open to all merchants, large and small,” explains François Loviton, Brand, retail and Google ecommerce director.

To register, here is the form:

If you are a Sellermania customer, we recommend that you complete the attached form on this page and contact your sales representative to register and try to be among the first selected.

What are the Shopping Actions commissions?

First good news: there are no Shopping Actions subscriptions to be able to sell there, unlike most other platforms.

The Google system takes a commission for each sale made. Commissions are generally cheaper than those in other marketplaces, ranging from 7% to 12% depending on the product categories.

Shopping Actions commission
The advantages of Shopping Actions for sellers:

This new market place has many advantages to attract sellers:

  • Google traffic and image: With more than 50 million unique visits per month, Google is the most visited site in the world. Being present on this platform increases its visibility.
  • Payment Security: All payments are secure with Google Pay, and customer service is available 7 days a week from 6 a.m. to midnight.
  • Customer relationship: Unlike most other marketplaces, Shopping Actions allows you to retrieve emails from buyers. A major advantage, which therefore allows sellers to build up a customer database, and above all to capitalize on each sale they make on the marketplace.
  • No monthly subscription per month. Only commissions, cheaper than the competition and only on products sold.
  • The Merchant Center interface to manage this marketplace is easy to use.

So should we sell there?

Our recommendation: undeniably, yes.

While Amazon invests in advertising (Amazon Ads) and invests the territory of Google, Google starts in e-commerce. With its multitude of services offered, its gigantic traffic and  technological advantages, Google brings together more than 300 million active users per month (540 million if we take Gmail into account). Shopping Actions therefore benefits from a solid base which is accustomed to using Google. This new marketplace has a bright future ahead of it.

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