Sell on Rakuten Marketplace

Want to increase your sales on the Rakuten Marketplace?

Since its takeover in 2010 by the Japanese Rakuten, the former PriceMinister marketplace sets up a whole series of features to help sellers to develop their business .

Historically very oriented towards sale of multimedia products , Rakuten is an attractive platform for sellers because of its diversified catalog and its reactivity.

Request more information to sell your products on marketplaces (reserved for professionals)

Advice to better sell on Rakuten  : Manage your orders well

Your customer service must be fast and irreproachable, thanks to:

    • Optimized and ultra-efficient inventory management
    • Fast order processing that is well interfaced with your systems
    • Relevant referencing

Sellermania for order management:

  • allows precise integration from your e-commerce site (with Prestashop or Magento module)
  • provides a complete online platform (order confirmation / cancellation, sending tracking numbers, etc.)

We provide you with a tool to ensure the level required by Rakuten.

On Sellermania, you have standard, customizable e-mails available with dynamic fields (product name, order number, buyer’s address, etc.).

For example: sending of invoice in PDF, request for relaunch of evaluation, shipping confirmation

Advice for better selling and reselling on Rakuten: Consolidate your inventory

Successful Marketplace sales on Rakuten is based on good referencing of your offers .

    • Intelligently manage your stocks : monitoring, automated decrement
      Name its offers (sku, your reference for managing your stocks) uniformly between marketplaces
    • Ensure state equivalences : new, used, reconditioned.
    • Decide on shipping costs (included, offered or not) for more visibility with buyers
    • Provide a comment seller

Sellermania facilitates your daily management of your offers

The inventory presents the title , the sku and the Photo of the item offered for sale.
Your seller comment appears on the invoice (thus reducing the number of disputes).

We are compatible with the sale of Rakuten states (new, used, reconditioned).

The Sellermania chaining allows to link several sku together for a unified stock management

Advice to increase your sales on Rakuten: Adjust your prices according to the competition

When determining your selling price, you need to consider  :

    • The purchase price
    • Commissions of the marketplace
    • Your margin
    • Shipping charges (to be configured on your Rakuten account)
    • Competition

On your Sellermania account, we offer Market First, the most successful automated pricing on the market

  • You set your price points between which the calculated selling price will vary
  • You configure the pricing strategy to apply

Once configured, the Market First pricing go automatically recalculate your prices for you, and this for all the inventory.

How it works ?

  • All sku in your inventory in stock are subject to price calculation
  • Our system captures marketplace information (eg: competitors on Rakuten) based on the EAN
  • The rules of the strategy apply (ex: align your price at -1 cent compared to your best competitor)
Frequent questions about the marketplace Rakuten

Sell on Rakuten

This obviously depends on the complexity of what you want to do. 

If you start directly on marketplaces, there is no delay . From the moment your account is opened, and you have passed the step ” Verification / KYC », You can start selling on most marketplaces like Amazon, Cdiscount, Fnac, Rakuten, eBay … For some marketplaces, you will need an interface via an integrator: La Redoute, Rueducommerce, Spartoo …

If you want to interface your website and manage it via flows, the easiest way is to go through an integrator. It will take time to integrate, aiming to adapt your feed to what is necessary to sell on marketplaces. The times for this stage range from 1 day to several weeks, sometimes several months. depending on the complexity of what you want to do, the quality of your catalog, your ability to export the mandatory attributes required by marketplaces.

Time to implementation of sales on marketplaces depends on several factors:

  • Depending on the marketplace chosen, the reactivity time can vary greatly
  • The complexity of your situation can be a source of time to anticipate
  • If you have a website with a product feed to distribute on marketplaces, you must already know if the item sheets are already created on the marketplaces, or if they will have to be created.

To check if your products are already referenced, all you have to do is look for the EAN code of your products on the marketplaces.  If you find them, it means that the item file is already referenced. Otherwise, it will have to be created.

If your products are already listed, it’s easier, and in a few days your feed can be configured to be sent to marketplaces. The sale of your products on marketplaces can then go very fast.

Avec notre solution Sellermania, vous pouvez démarrer instantanément et en toute autonomie si vous êtes dans les cas les plus simples. Si vous avez besoin d'accompagnement et n'êtes pas certain de votre besoin, nos Account Managers sont là pour répondre à vos questions. Nous étudions votre projet, et vous accompagnons pendant toute la phase d'intégration, jusqu'à ce que vous soyez opérationnel sur les marketplaces. 

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Rakuten takes 3 types of fees associated with a sale:

  1. Subscription
  2. The Commission
  3. Management fees

For more information, you can read our article “ Commissions by marketplaces “.

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Rakuten provides marketing levers to promote your offers:

Rakuten ads

The seller can promote products via the Rakuten marketplace but also via Facebook and other partners such as Critéo.

It is a system based on a CpC from 0.20 € / click . The budget is set by the seller on a monthly basis.

Rakuten Point

The buyer can benefit from discounts without lowering the face price of the product. Ads benefiting from Rakuten Point are automatically highlighted.

Rakuten Coupons

It is a reduction coupon valid on the advertisements of the seller.

The seller can benefit from visibility via Rakuten newsletters and the most visited pages of the site.

Rakuten Corner

Space dedicated to the seller’s offers, these are Shop in Shop hosted by Rakuten which allow sellers and brands to reproduce the customer experience within the Rakuten platform.

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