Marketplace Amazon

The starting point

You have products to sell and you are looking to grow your sales. How to sell on Amazon?

Do you already sell on Amazon? Or you plan to do so?

Our feed management software for Amazon, designed by former Amazon executives, is made to perform on the Amazon marketplace. It is perfectly integrated with the Amazon and allows you to sell your products, manage your orders, change prices according to the competition and many other features.

Sellermania is arguably the most complete and best-interfaced Amazon sales software on the market.

By connecting your Sellermania account to Amazon and you will be able to sell on several sites, other than Amazon, to interface your e-commerce site if you have one, to mass distribute your products on all sites, to synchronize your stocks between the different sites, to optimize your selling prices, to print your invoices etc. In a nutshell, you will speed up and optimize your selling activity on Amazon.

Want to increase your sales on Amazon?

When you sell on the Amazon Marketplace, Seller Central, competition is tough, often international, and you need to be fully equipped to make your products stand out and make money.

Our solution is a multi-marketplace management platform, both feed manager and optimization platform. Perfectly adapted to Amazon, our marketplace software for Amazon is a kind of multi-marketplace “Seller Central”. You simply connect your site to it, or, if you do not have a site, you add your offers directly.

Product creation features allow you to easily and automatically create your products on the Amazon site as soon as they are created on your website.

Repricing features allow you to win buy boxes and therefore increase sales. Many strategies are possible and allow the most experienced and successful sellers to stand out from the competition. 

Your prices will go up when there is less competition. This ensures to gain margin intelligently, instead of remaining unnecessarily priced at too low a price.

Repricing marketplace temps reel

Our customers are merchants who sell on Amazon and other marketplaces and need software to sell on Amazon and automate what they have to do, distribute their products as widely and intelligently as possible.

Our Amazon marketplace software is easy to use. Do not hesitate to contact us for a demo. 

Request more information to sell your products on marketplaces (reserved for professionals)

“Fulfillment by Amazon” or ship yourself the orders?

Many sellers use “Fulfilled by Amazon” (aka “FBA”). This option consists of outsourcing logistics and customer service to Amazon.

It has some advantages for sellers:

  • you don’t need to handle logistics and customer service, Amazon does it
  • the cost is competitive
  • your product will be better highlighted on the Amazon site
  • meeting Amazon’s performance goals is easier.

“Fulfilled by Amazon” has been shown to have a big impact on revenue.

Sellermania is perfectly integrated with the “FBA” options . For example, our software can have your other marketplaces sales actually dispatched by Amazon. Automatically.

Selling on Amazon FBA multisite

We are the only ones on the market to offer this functionality. A good way to leverage the “locked-in” stock at Amazon.

In addition, Sellermania is directly linked to Amazon warehouses, and your inventory is constantly up to date, as it changes in Amazon warehouses. This ensures that your stocks are always up to date, and therefore have better service on other marketplaces where you offer products that are in physically in stock at Amazon. Exclusive Sellermania.

Manage your inventory effectively and think “customer service”

If you want to be successful on Amazon, you need first and foremost to have a perfect marketplace customer service!

    • Efficient inventory management
    • Fast order processing 
    • Optimized listings

Sellermania’s order manager is here to save you time and meet the objectives required by Amazon . Amazon orders integrate very quickly, within minutes. From your Sellermania interface, or from your website, you process them in bulk, export them, load a tracking number file to save time, or print all your invoices at once, to be inserted in the packages.

You can annotate orders from Sellermania. Extremely efficient when you want to take care of your buyers, on a late order for example, and put a reminder to recontact this buyer later. A kind of mini-CRM to ensure a top service to amazon buyers : in this way you can transform an “order that will go badly” into a “great buyer experience, and good seller follow-up”.

Amazon Prime order management

If you are in the “Prime – Seller Shipped” program, you should ship orders very quickly, within the day, and in priority. Your deadlines are counted in hours. Sellermania allows you to manage these orders efficiently. As soon as a Prime order is integrated, it is strongly highlighted in the software, with a color and a logo, you cannot miss it.

For 10 years, we have been developing software for Amazon pro sellers, we take this seriously.

Without taking ourself seriously :). 

Sellermania is a complete tool to manage your sales on Amazon from A to Z, from product listing to order management. This assures you of efficient Amazon sales management.

Minimize defects

You have neither the time nor the room for mistakes. You need a management system perfectly integrated with Amazon, in order to manage your activity as closely as possible, from A to Z.

The first mistake, which can cause your Amazon Account suspension is having wrong stocks. You make a sale on an out-of-stock product and are forced to cancel the sale on Amazon. 

The Sellermania solution for selling on the Amazon Marketplace was originally designed to address this problem. All sales from other marketplaces are integrated into Sellermania, so that as soon as a sale is made on a site, the stock is updated everywhere.

Sellermania marketplace feed manager

At the same time, sellers send stock updates very quickly to reflect sales that are made elsewhere, in-store or on their site. These updates are done either by file, by feed (if they have a website), by API, or even directly in the interface of the Sellermania site for those who do not have the other possibilities.

Third point, if you use “Fulfilled by Amazon”, Sellermania is in constant contact with Amazon warehouses. When stocks vary at Amazon, this allows them to be immediately updated on other marketplaces, and therefore to have better service.

Another point, the Sellermania stock manager informs you when you sell the last part of an item. This is where you usually have to check your stock.

Sell on Amazon and optimize sales

Error handling is visible in Sellermania. In inventory, when your offer is rejected by Amazon, you know it, simply and easily, in front of each product.

This way you minimize errors.

Receive great service if you want to provide great service

You will of course have your own experience, but you will save a lot of time and money with better support.

The software solution and support offered by Sellermania are designed to optimize the sales management and your product catalog on Amazon and other marketplaces .

When you start, for example, you need to connect your catalog, your account, and most of the time, have a number of questions about how it works. Sellermania’s “account managers” are there to help and support you.

The tools provided by Sellermania avoid the daunting and time-consuming tasks to allow you to concentrate on your commercial offer. They are aimed at all professional sellers who are looking for software to sell and perform better on Amazon and other marketplaces.

Our marketplace software is comprehensive. Do not hesitate to contact us for a demo.

Sellermania’s team of Marketplaces specialists

Made up of former Amazon employees and managers, we support you in maximizing your marketplace sales potential on Amazon.

An account manager takes care of your launch under the best possible conditions.

7/7 support answers your questions and helps you when you need it.

Set the right price

Like on the others marketplaces , prices are constantly moving. The major stake is to get the buy box , that is to say the “pole position” on Amazon.

This goes through a constant monitoring of the competition and a permanent adjustment of your prices. You must understand the Amazon commission, and don’t forget to factor your margins into your calculations and adjustments.

At Sellermania, we have been developing the Amazon marketplace since the very beginning. Our price adjustment, repricing, was awarded and recognized by the market, and to this day is the fastest that can exist.

You integrate your margins, costs, rules, take into account the competition, the type of products or competition, “Fulfilled by Amazon”, And many criteria to dynamically adjust your prices, and ultimately win sales.

99% of our customers who use the pricing functionality claim to develop their turnover thanks to this tool.

Sellermania, marketplace integrator for Amazon for 15 years

Sellermania  is a feed management solution specialized in marketplaces and perfectly suited to Amazon. For a simple reason: the founders of Sellermania are former executives of Amazon. 

For example, Amazon order management via Sellermania  :

  • manages stocks in real time,
  • allows precise integration into your ecommerce site,
  • provides a complete and detailed online interface.

Everything is done in Sellermania for you to meet the objectives given by Amazon Marketplace.

Sell on Amazon

Amazon Seller Central is Amazon’s marketplace program, also called 3P for “Third Party” .

You sell your products yourself on Amazon, retail, and direct.

It is up to you to manage the entire product cycle, whether it is:

  1. Integration of your catalog catalog
  2. Managing your stock
  3. Sales / marketing animation
  4. After-sales service management
  5. Logistic

On the Amazon site, the owner of a brand can list their products accurately and completely, and ensure that their products are represented as they wish.

The content can be enriched beyond the “basic” description, with so-called “A +” product sheets : additional images, comparative articles, better formatted descriptions.

This additional, value-added content is a key point in optimizing its visibility and image on Amazon.

Amazon Vendor Central is the classic retail program, also called 1P for “First Party”.

  1. You wholesale your products to Amazon.
  2. Amazon resells them and distributes them itself.

Sellermania can help you optimize your Marketplaces sales with Amazon Seller Central.

Sell on Marketplace or retail? What is the difference ?

Amazon Vendor Central is Amazon’s retail program.

That is to say that the products are sold to Amazon which distributes them according to the usual rules of commerce.

Sure Amazon Seller Central , professional sellers sell their products themselves using the sales features offered by Amazon.

Each sale on Seller Central results in the payment of a commission to Amazon. Conversely, the sale via Vendor Central works on a “classic” model of purchase resale by Amazon.

By selling in Retail to Amazon, brands generally have little control over their selling price, which is decided by Amazon. Amazon is known to have an aggressive pricing policy, and practices automatic and systematic benchmarking of the competition. The moment you sell your products to Amazon, you lose all control over the selling prices. This point is not specific to Amazon, the same applies to other e-commerce sites, which benchmark each other.

Conversely, if you distribute the products via the Amazon Marketplace, you define your pricing policy yourself. In return, you make the delivery to the consumer yourself, and provide customer service. It is always possible to use the “Fulfilled by Amazon” service which frees you from logistics and customer service, and is often a good solution for a brand that does not know how to manage the end consumer.

The choice to distribute its products through the marketplace also allows more control over its range and the availability of its products. It is the brand that decides to display the products in stock, while through Vendor Central, Amazon decides whether or not to order your products, which sometimes can affect availability.

Sure Amazon , whether we sell it in retail or in marketplace , the wealth of product sheets directly impacts the conversion rate and therefore online sales.

The Amazon product sheets called A + allow a conversion improvement of 30% , which is far from negligible.

No minimum number of products is required for sell on marketplaces .

Some merchants start with a few products, others have hundreds of thousands. The main thing is, as in traditional distribution, to have references that sell, and attractive prices.

Sales via Marketplace can represent a huge and rapidly growing portion of a website’s total sales.

According to FEVAD, marketplace sales represent 34% of the overall sales of sites that have it.

On Amazon, Marketplace sales in France would represent 70% of sales overall, a figure higher than the site average, which is around 60%. Some countries have been opened exclusively in “marketplace” mode, such as India, where 100% of Amazon sales are made by marketplace sellers.

On the seller side, the share that marketplaces represent in their activity can be very variable. Some companies sell exclusively on marketplaces and therefore achieve 100% of their turnover there (this is the case of Momox for example, a German company with more than € 100M in turnover on marketplaces). For others who have a website, it is not uncommon for marketplaces to represent 10 to 30% of their business volume.

This is certainly not a rule, as it will depend on the investment and strategy of each seller.

To get A + product sheets on Amazon , much more detailed information should be provided than is basically required.

  • Additional images
  • Videos
  • Long and well-structured descriptions
  • Comparisons with similar products
  • etc.

As a brand, selling on Amazon makes it possible to monitor the prices charged by competitors and sometimes very aggressive resellers.

Even if brands cannot impose a price on Amazon, being a marketplace seller gives transparency on the prices charged by other sellers for the same products.

Being a referenced and active brand on Amazon is a good way to monitor the pricing practiced by sellers.

Sellermania’s software integrates a dynamic price calculation module “Market First”, awarded and rewarded for its innovation, which allows a dynamic adjustment of all its prices, in real time on Amazon, according to a large number criteria: competition, type of logistics (Shipped by Amazon or not), condition of new or used products, seller’s profile, obtaining the purchase box, competitor’s nationality, etc. The adjustment is done automatically, without the intervention of the seller, once the process has been configured, which is very fast.

The impact on sales is major, and 99% of salespeople who use this solution see a significant impact on turnover.

Selling costs on marketplaces of course vary according to the players who offer its sales functions.

Overall, most offer fixed fees that correspond to a monthly subscription and variable fees proportional to the number of products – the insertion fees – and the volume of sales.

Marketplaces subscription fees vary between € 30 and € 500 depending on the services included. It is therefore advisable to do your calculations well in order to optimize sales costs .

Depending on the sector, marketplace commissions also vary significantly.

Sellermania collected all of these sales costs on marketplaces in a dedicated file: commissions by marketplaces .

This obviously depends on the complexity of what you want to do. 

If you start directly on marketplaces, there is no delay . From the moment your account is opened, and you have passed the step ” Verification / KYC », You can start selling on most marketplaces like Amazon, Cdiscount, Fnac, Rakuten, eBay … For some marketplaces, you will need an interface via an integrator: La Redoute, Rueducommerce, Spartoo …

If you want to interface your website and manage it via flows, the easiest way is to go through an integrator. It will take time to integrate, aiming to adapt your feed to what is necessary to sell on marketplaces. The times for this stage range from 1 day to several weeks, sometimes several months. depending on the complexity of what you want to do, the quality of your catalog, your ability to export the mandatory attributes required by marketplaces.

Time to implementation of sales on marketplaces depends on several factors:

  • Depending on the marketplace chosen, the reactivity time can vary greatly
  • The complexity of your situation can be a source of time to anticipate
  • If you have a website with a product feed to distribute on marketplaces, you must already know if the item sheets are already created on the marketplaces, or if they will have to be created.

To check if your products are already referenced, all you have to do is look for the EAN code of your products on the marketplaces.  If you find them, it means that the item file is already referenced. Otherwise, it will have to be created.

If your products are already listed, it’s easier, and in a few days your feed can be configured to be sent to marketplaces. The sale of your products on marketplaces can then go very fast.

With our solution, you can start instantly and independently if you are in the more simple cases. If you need support and are not sure of your needs, our Account Managers are available to answer your questions. We will study your project, and support you throughout the integration phase, until you are operational on the marketplaces. 

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