Are you looking for a marketplaces feed manager?

You sell in the marketplaces, or you want to sell there. You have a website and you are looking for a feed management solution, an efficient feed aggregator for export your product feed to marketplaces .

Marketplaces feed manager for 15 years

We offer a marketplace management software platform , used by thousands of marketplaces sellers to optimize their flows and their activity towards all marketplaces.

Sellermania allows you to use your product feed and create products automatically on all marketplaces, without changing the way you work, without changing your product feed.

The Sellermania Mapper, a patented feed management solution, specially designed for marketplaces, and price comparators, allows any product feed to be adapted to the finest marketplace requirements. This is called feed management in English.

Some criteria must nevertheless be respected. You need as much information as possible about your product feed:

    • EAN code, in almost all cases
    • article title
    • product marketing description
    • image url
    • categories or keywords to categorize articles
    • price, quantity …
    • size, color
    • any attributes that you think are important

Sellermania does not require a particular format. Sellermania’s marketplace feed manager can adapt to any input flow.

Export your product feed to marketplaces, comparators, affiliate platforms, retargeting or social networks.

The Sellermania marketplaces feed manager acts as a feed aggregator for marketplaces and, more broadly, allows you to export your products wherever there is e-commerce traffic. Configure the feed manager to the channels that are important to you, including personalized channels: Amazon, Fnac, Cdiscount, Rakuten, Google Shopping, Back Market, Mano Mano, eBay, Darty, Mirakl, Facebook, Critéo …

These marketplace feed management solutions allow you to integrate marketplaces and other channels flexibly and efficiently, by automating processes.

Request more information to sell your products on marketplaces (reserved for professionals)

Optimized management of marketplace orders

Your Sellermania platform centralizes all marketplace orders , and allows you to retrieve them in your website back-office (Prestashop, Magento, or any technology). You can then manage and optimize your order flow.

Stocks are updated centrally

When you transmit stocks through your feed, Sellermania passes your updates on to all marketplaces. Likewise, the “inter-marketplace” update is very fast: a sale made on marketplace X updates the stock on other marketplaces automatically, independently of your flow.

A “Platform” marketplace feed manager

Not all feed managers are created equal. Sellermania is a marketplace feed manager of the “platform” type, that is to say that it adds to the management  feed of advanced features to perform on marketplaces. Learn more about the difference between “pure” and “platform” type feed managers.

Partner of all major marketplaces

Sellermania’s product feed manager allows any merchant to export their products to marketplaces and optimize their sales scores. See what our customers think .

For any request on our feed management solution, do not hesitate to contact us.

Sellermania marketplace feed manager
Sellermania's marketplace feed management solution - optimized product feed management

Marketplace feed manager

On most marketplaces, this is absolutely not necessary. On some marketplaces, however, this is essential (Rueducommerce, La Redoute).

Having a merchant website usually indicates that you know how to deliver to the end consumer in good conditions, which will make your daily task easier. On the other hand, many sellers make significant sales on marketplaces and have no website. A site like Sellermania allows them to sell on several marketplaces at the same time saving considerable time in their management and minimizing manual errors.

If you do not know how to deliver to the end consumer, for example if you are specialized in BtoB, you can opt for “deported stock” solutions at Amazon or Cdiscount. The solutions offered by Amazon (“Shipped by Amazon”, FBA) or by Cdiscount (“Shipped by Logistics”, FBC) allow them to delegate delivery and customer service. . It is very often an excellent formula to start and guarantee quality customer service.

If you have a store and want to export your stock to marketplaces, you can do so in several ways:

  • If you can export a daily, up-to-date inventory file of what’s available in your store, that file can be used to update marketplaces.
  • If you cannot export a daily file, you can dedicate part of your stock to marketplaces
With our Sellermania solution, you can manage your marketplace activity whether you have a website or not. 

It works like a multi-marketplace "Seller Central". You can manage your different marketplaces centrally.

Avez-vous trouvé cette FAQ utile ?
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First on your e-commerce site

Like all software added to your site, you must download the module of your feed manager . You must check that it is compatible with the version of your site (ex: Prestashop 1.6). Then, there are operations specific to the module to be configured (eg: identification code to be retrieved from your manager) and the setting up of your preferences in the module (eg: display).

Then on the platform of your feed manager

This is where you set up your flow, and optimize it using mapping rules, category rules, and various management rules. An e-commerce feed management solution like that of Sellermania allows you to preview the feed before distributing it, to have an overview of errors to correct them upstream. For example, you can do a test on a single product, and make sure that your feed is correctly configured, before broadcasting your entire feed.

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Your product catalog generally comes from an e-commerce site (Prestashop, Magento, Drupal, Woocommerce, proprietary site, etc.), an ERP, a PIM, or a simple Excel file.

It contains all your references, with two types of information: product information, which describes the item sold, regardless of the merchant, and offer information, merchant specific, which describes the sale price, stock , the delay etc.

Descriptive information of the products:

  • EAN code
  • Title
  • Mark
  • Description
  • Image link
  • Category
  • Keywords
  • Specific attributes used to describe the article
  • etc.

Offer information:

  • Quantity in stock
  • Selling price
  • Delivery time
  • Terms of delivery
  • etc.

In red, product information, and in green, offer information:

Difference between offers and products for the marketplace feed integrator
The product feed contains product information (in red) and offer information (in green)

It is important that product information and offer information are clearly distinguished. Shipping costs should not be found in item descriptions, or your website address on product images. The descriptive information of the products will be used to create article sheets on the marketplaces sites, and they must therefore be independent of your offer information, and be content to describe the items sold.

Some marketplaces require a relatively high level of detail to describe items, multiplying attributes such as length, weight, gender, color etc. It can quickly become complicated if the product feed does not contain enough information to fill these attributes. Likewise, if this information is not easily identifiable in the product flow, because it is mixed in the description of the items, for example, this makes the integration complex.

The richer the product flow, the easier the integration into marketplaces will be.

The format of the file itself, whether CSV or XML, is usually of little importance, although often CSV is more convenient.

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The models vary according to the managers or aggregators of marketplace flows. Most solutions charge a price based on the number of products indexed in the feed that starts around € 150 per month.

Some solutions add a commission on sales.

At Sellermania, the software depends on the options chosen, and starts from € 149 per month, without commissions, depending on the features chosen in the software.

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A feed manager allows you to:

  • Distribute your product catalog on multiple sales channels, in order to increase your online presence.
  • Centralize the orders you place on marketplaces in order to facilitate their management

The marketplaces feed manager is used by e-merchants who wish to simplify the sale on several channels, by centralizing the activity. It allows them to export product feeds from their e-commerce site efficiently, without having to interface with each channel. This saves them time, and is more efficient.

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The marketplaces feed manager allows you to make transformation rules, called mapping rules, so that your product feed is optimized, and meets all the requirements of the marketplaces. Several types of rules exist depending on the complexity of what you want to do:

Simple mapping rules

Simple mapping rule in the Sellermania feed manager
Example of a simple rule in the Sellermania feed manager

Category mapping rules

This type of rule is used to recategorize the products of the feed. Here, Fnac has a “Multi-activity Swings / Gantry” category.

Category rule in Sellermania feed manager
Example of a category rule in the Sellermania workflow manager

Complex mapping rules

This type of rule is used to transform the content of the feed. Here for example, the rule removes the HTML code from the description, because HTML is prohibited on the FNAC marketplace. Many transformations are possible: “find – replace”, “remove”, “concatenate”, “add” etc. At Sellermania, our feed management solution is equipped with more than 50 functions that allow you to transform your product feed in depth, and adapt to all situations.

Advanced rule in Sellermania feed manager
Example of a transformation rule in the Sellermania feed manager

This work of rules is done on the feed manager platform and only needs to be done once. Once completed, the creation of product sheets will be automated and the files created will be referenced automatically in the corresponding categories on each of the marketplaces, ready for sale.

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The marketplaces feed manager is generally used by e-merchants. The configuration is more or less complex depending on the nature of the feed to be configured and the channels targeted.

It can, however, be used by any actor who needs to transform a stream from one format to another. At Sellermania for example, we use our feed manager, the Mapper, to transform our feed of customer invoices into a debit / credit accounting flow! The Mapper is so flexible that there is almost no limit to the transformation possibilities, and the use goes far beyond marketplace feed management.

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Like product creation, order management can be centralized on your site, thanks to the import orders by the platform of the feed manager. This means that when you receive an order from a marketplace, it goes through the feed manager before arriving in your management system (your website for example, or your ERP).

Once the order is processed, shipped, your management system returns to the feed manager the update of the status of the order, as well as the tracking number of the package, and the feed manager in turn transmits the information to the marketplace.

In other words, the feed manager allows you to centralize the orders of the marketplaces in your system, and to operate the sales of the marketplaces “remotely”.

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6 questions about feed managers

Your product catalog generally comes from an e-commerce site (Prestashop, Magento, Drupal, Woocommerce, proprietary site, etc.), an ERP, a PIM, or a simple Excel file.

It contains all your references, with two types of information: product information, which describes the item sold, regardless of the merchant, and offer information, merchant specific, which describes the sale price, stock , the delay etc.

Descriptive information of the products:

  • EAN code
  • Title
  • Mark
  • Description
  • Image link
  • Category
  • Keywords
  • Specific attributes used to describe the article
  • etc.

Offer information:

  • Quantity in stock
  • Selling price
  • Delivery time
  • Terms of delivery
  • etc.

In red, product information, and in green, offer information:

Difference between offers and products for the marketplace feed integrator
The product feed contains product information (in red) and offer information (in green)

It is important that product information and offer information are clearly distinguished. Shipping costs should not be found in item descriptions, or your website address on product images. The descriptive information of the products will be used to create article sheets on the marketplaces sites, and they must therefore be independent of your offer information, and be content to describe the items sold.

Some marketplaces require a relatively high level of detail to describe items, multiplying attributes such as length, weight, gender, color etc. It can quickly become complicated if the product feed does not contain enough information to fill these attributes. Likewise, if this information is not easily identifiable in the product flow, because it is mixed in the description of the items, for example, this makes the integration complex.

The richer the product flow, the easier the integration into marketplaces will be.

The format of the file itself, whether CSV or XML, is usually of little importance, although often CSV is more convenient.

Avez-vous trouvé cette FAQ utile ?
1
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Marketplace integrator, feed aggregator, feed manager, what is it and what is it for? At Sellermania, feed management is our daily life: e-merchants use our feed management technology to optimize their activity on marketplaces.

When you have an e-commerce site and want to export the products from your site to marketplaces, this goes through a product flow, exported daily from the e-commerce site. The marketplaces feed manager will make it possible to distribute this product feed on the different channels that you will have targeted.

Each marketplace has its own requirements in terms of referencing and creating a product catalog: the references must be categorized according to a standard (“Mobile phones”, “Hands-free kit accessories”, “Tablets”, etc.), the products described by attributes specific (“Power”, “Weight”, “Memory”…).

The product feed of your e-commerce site will have to be adapted and optimized to meet these requirements and allow the creation of catalogs on marketplaces and other channels.

The marketplaces feed manager , at Sellermania for example, consists of a series of rules, called mapping rules , which allow you to adapt your product feed to marketplace catalogs. These rules are to be configured only once, which allows to automate the processes thereafter, and create your new references automatically on the marketplaces.

A feed manager, also called a feed aggregator, becomes essential for putting online on several marketplaces in order to optimize and automate sales. It facilitates the daily management of online sales on marketplaces.

Sellermania marketplace feed manager
The management of e-commerce flows at Sellermania, allows distribution to marketplaces on the one hand, and to collect orders on the other hand
Avez-vous trouvé cette FAQ utile ?
2
0

The marketplaces feed manager allows you to make transformation rules, called mapping rules, so that your product feed is optimized, and meets all the requirements of the marketplaces. Several types of rules exist depending on the complexity of what you want to do:

Simple mapping rules

Simple mapping rule in the Sellermania feed manager
Example of a simple rule in the Sellermania feed manager

Category mapping rules

This type of rule is used to recategorize the products of the feed. Here, Fnac has a “Multi-activity Swings / Gantry” category.

Category rule in Sellermania feed manager
Example of a category rule in the Sellermania workflow manager

Complex mapping rules

This type of rule is used to transform the content of the feed. Here for example, the rule removes the HTML code from the description, because HTML is prohibited on the FNAC marketplace. Many transformations are possible: “find – replace”, “remove”, “concatenate”, “add” etc. At Sellermania, our feed management solution is equipped with more than 50 functions that allow you to transform your product feed in depth, and adapt to all situations.

Advanced rule in Sellermania feed manager
Example of a transformation rule in the Sellermania feed manager

This work of rules is done on the feed manager platform and only needs to be done once. Once completed, the creation of product sheets will be automated and the files created will be referenced automatically in the corresponding categories on each of the marketplaces, ready for sale.

Avez-vous trouvé cette FAQ utile ?
1
0

Like product creation, order management can be centralized on your site, thanks to the import orders by the platform of the feed manager. This means that when you receive an order from a marketplace, it goes through the feed manager before arriving in your management system (your website for example, or your ERP).

Once the order is processed, shipped, your management system returns to the feed manager the update of the status of the order, as well as the tracking number of the package, and the feed manager in turn transmits the information to the marketplace.

In other words, the feed manager allows you to centralize the orders of the marketplaces in your system, and to operate the sales of the marketplaces “remotely”.

Avez-vous trouvé cette FAQ utile ?
7
0